Finance & AccountingWhat Shapes Analysts’ Long-term Forecasts?July 29, 2025 • 7 min readMarkets & The EconomyHow Companies Benefit From Sharing DataJuly 29, 2025 • 6 min readAISix Tactics to Get Better Results From AIJuly 29, 2025 • 5 min readIn this Nano Tool for Leaders, learn how to create more effective AI prompts using insights from Wharton research. LeadershipThe Growth Equation: Avoid Customer-segment CollisionsJuly 21, 2025 • 4 min readAIHow Everyone Can Feel Empowered to Ride the AI WaveJuly 21, 2025 • 7 min read Read the Report Read the Report Read the Report Read the Report Learn More Read the Report Featured Videos 30:44 ABOUT THE EPISODE In this episode of the Marketing Matters podcast, Wharton professors and hosts Barbara Kahn and Americus Reed are joined by guest Chris Kelly, senior reporter at Marketing Dive. The discussion covers Sprite’s campaign featuring Jalen Hurts and the return of its "Obey Your Thirst" messaging, McDonald’s re-entry into the chicken wrap space and its ad strategy, the marketing approach behind Dude Wipes, and JCPenney’s back-to-school advertising efforts. Chris Kelly shares insights into the strategy, execution, and branding decisions behind each of these campaigns, as well as how they’re being received by industry insiders. ABOUT THE PODCAST Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Americus Reed. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. #MarketingStrategy #Marketing #BrandMarketing #AdvertisingCampaign #Advertising ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLk9qX1BWMEx1dURV Inside the Marketing Moves Shaping Sprite, McDonald’s, and Dude Wipes 16 hours ago 9:59 ABOUT THE EPISODE Emilie Feldman analyzes Ferrero’s acquisition of WK Kellogg (Kellogg's) and its parallels to Kraft’s split with Mondelez. She discusses a recurring M&A trend in the food industry: companies separating slow- and fast-growth businesses, followed by acquisitions. The episode covers Kraft Heinz’s restructuring, shifts in consumer tastes, GLP-1 drugs, and why similar cycles play out in sectors like pharma and CPG. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #MergersAndAcquisitions #CorporateStrategy #BusinessStrategy #Kelloggs #Ferrero #CPG ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmZtM0I4eFlYX3NF What the Ferrero and Kellogg's Deal Tells Us About Ongoing M&A Cycles in the Food Industry August 1, 2025 9:01 am 1:55 Wharton Professor Henning Piezunka explains how Sony and Nintendo's collaborative relationship turned into a competition in this episode of the Ripple Effect podcast. EPISODE OVERVIEW Wharton Professor Henning Piezunka looks at why collaborations between companies often fall short, especially when each side sees the relationship differently. When one firm views the other as a competitor but the feeling isn’t mutual, trust breaks down and results suffer. The conversation highlights how misunderstanding expectations can derail innovation, partnerships, and long-term success, and offers Sony and Nintendo's collaboration-turned-competition as an case study. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #businesspartnerships #businesscollaboration #businesscompetition #strategicpartnerships #businessstrategy ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnZ4ajlrUkZ5MThF How Did Sony and Nintendo, Once Collaborators, Become Competitors? July 30, 2025 9:01 am 10:04 ABOUT THE EPISODE Wharton Professor Manav Raj talks about how AI is changing the way people work, how tasks are shifting within jobs, and how companies are still figuring out how to reorganize work around these new technologies. He discusses the uncertainty students face in the job market, the evolving value of degrees and master's programs, and how education is adapting to focus on skills less susceptible to automation. He also explains how using AI tools directly is essential for understanding their impact, both for individuals and for researchers. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #AI #FutureOfWork #JobMarket #WorkplaceTrends #TaskAutomation #AIImpact ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnFNMzR3SjU5bmFN How AI Is Reshaping Jobs, Skills, and Education in Real Time July 30, 2025 9:01 am 10:11 ABOUT THE EPISODE Jeremy Siegel, Wharton Emeritus Professor of Finance and Chief Economist at WisdomTree, joins Dan Loney to discuss the latest developments in the economy, markets, and trade. As the August 1st deadline approaches for President Trump’s potential decision on raising tariffs on the EU, Jeremy provides insights on the possible impacts of rising tariffs on economic growth and inflation. He also explores how AI could help companies offset some of the increased costs from tariffs and potentially drive productivity improvements. Jeremy further discusses the challenges facing the Federal Reserve, including the leadership of Chair Jerome Powell and the possibility of future rate cuts. With economic uncertainty ahead, Jeremy shares his views on GDP growth, inflation, and how the Fed should respond to the evolving economic landscape. (Interview recorded on July 22, 2025) ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #USEconomy #Tariffs #FederalReserve #Inflation #GlobalTrade ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmI3TC1OVUtHeGtj Jeremy Siegel on Economic Growth, Tariffs, AI, Trade, and the Fed July 29, 2025 12:38 pm 14:58 EPISODE OVERVIEW Wharton Professor Henning Piezunka looks at why collaborations between companies often fall short, especially when each side sees the relationship differently. When one firm views the other as a competitor but the feeling isn’t mutual, trust breaks down and results suffer. The conversation highlights how misunderstanding expectations can derail innovation, partnerships, and long-term success, and offers Sony and Nintendo's collaboration-turned-competition as an case study. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #businesspartnerships #businesscollaboration #businesscompetition #strategicpartnerships #businessstrategy ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLkN2NC16dHN2QUtr Collaboration or Competition? Why Many Business Alliances Break Down July 29, 2025 10:32 am 9:58 ABOUT THE EPISODE John Zhang talks about how companies use tariff hikes as a chance to raise prices, knowing consumers may be more tolerant. He discusses how dynamic pricing lets firms charge more when demand is less price-sensitive and highlights the difference between raising prices and offering dynamic discounts. Zhang also talks about consumer reactions, competition as a check on pricing, and examples like Wendy’s surge pricing and happy hour discounts. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #DynamicPricing #Tariffs #ConsumerBehavior #PricingStrategy #Inflation ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjhpN2F3ZTBOVVkw How Tariffs Drive Dynamic Pricing and Higher Consumer Costs July 23, 2025 9:00 am 12:46 EPISODE OVERVIEW Why do streak-based rewards—like those used by Duolingo—keep people engaged longer than flat incentives? This episode featuring Wharton professor Marissa Sharif explores research on how reward structure influences goal persistence, showing that rewards tied to consecutive effort can increase commitment and motivation, even when the monetary value is lower. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #BehavioralScience #GoalSetting #EmployeeMotivation #HabitFormation #HabitBuilding ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLk5MLUNpQXFybTg4 What Duolingo Gets Right About Motivation and Goal-Setting July 22, 2025 10:08 am 9:30 ABOUT THE EPISODE Wharton's Peter Cappelli joins Dan Loney to discuss how AI is reshaping the workplace, the risks of overhyped forecasts, and why company leaders may be making premature decisions under investor pressure. They explore which jobs are actually most vulnerable, how firms may backtrack on automation efforts, and what this all means for the next generation of workers. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #AIAdoption #FutureOfWork #JobAutomation #ArtificialIntelligence #WorkplaceTrends #AIAndJobs ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnZVdEhCckpqanhF Will AI Take Your Job? Experts Say Maybe Not July 18, 2025 9:01 am 9:17 ABOUT THE EPISODE Greg Shea, Adjunct Professor of Management; Senior Fellow, Wharton Center for Leadership and Change Management, discusses Boeing's reputational decline. Professor Shea traces the roots of Boeing’s troubles to the 1997 merger with McDonnell Douglas, which triggered a deliberate shift away from engineering excellence toward short-term business returns. He outlines how the company's leadership distanced itself from frontline operations and dismantled its core engineering ethos. With employee trust frayed and public confidence shaken, Shea emphasizes that real recovery for Boeing must go beyond PR—requiring deep organizational reform and a renewed, visible commitment to quality. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #Boeing #AerospaceIndustry #Aerospace #McDonnellDouglas #AirlineSafety #CrisisManagement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLl9sYVQ1SWJraGRR How Boeing Lost Its Way: Culture, Leadership, and the Cost of Short-Term Thinking July 16, 2025 9:01 am 1:38 Wharton Professor Stefano Puntoni explains five ways in which he expects people to react to the rise of AI in this clip from the Ripple Effect podcast. EPISODE OVERVIEW Wharton Professor Stefano Puntoni talks about how generative AI is reshaping not just tasks, but the way employees psychologically relate to their work. He explores AI’s potential to either strengthen or undermine core human needs like competence, autonomy, and connection. Puntoni lays out why a successful AI strategy needs more than just good tech—it also requires clear leadership and authentic communication with employees. He looks at how uncertainty around AI adoption impacts morale and outlines five ways workers tend to cope, from proactive upskilling to quiet withdrawal. He also warns against framing AI purely as a cost-cutting tool, arguing that companies must grapple with what it means for people’s roles, careers, and sense of value. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #GenerativeAI #FutureOfWork #EmployeeWellbeing #AIAdoption #DigitalTransformation #WorkplacePsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLkNkOWtmM3U1V01j Five main reactions to AI include: to upskill, self-validate, dissociate, disengage, and adapt. July 15, 2025 9:57 am 16:22 EPISODE OVERVIEW Wharton Professor Stefano Puntoni talks about how generative AI is reshaping not just tasks, but the way employees psychologically relate to their work. He explores AI’s potential to either strengthen or undermine core human needs like competence, autonomy, and connection. Puntoni lays out why a successful AI strategy needs more than just good tech—it also requires clear leadership and authentic communication with employees. He looks at how uncertainty around AI adoption impacts morale and outlines five ways workers tend to cope, from proactive upskilling to quiet withdrawal. He also warns against framing AI purely as a cost-cutting tool, arguing that companies must grapple with what it means for people’s roles, careers, and sense of value. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #GenerativeAI #FutureOfWork #EmployeeWellbeing #AIAdoption #DigitalTransformation #WorkplacePsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLlZ5QjZyVUpCRm9J How Generative AI Is Reshaping the Workplace and Employees' Mindsets July 15, 2025 9:57 am 3:11 In this excerpt from The Ripple Effect podcast, Wharton Professor Annie Wilson speaks about how brands manage influencer marketing, identity signaling, and conflicting customer segments. She explained why choosing a clear segment is often necessary and how information spreading across social media can intensify conflicts between consumer segments. EPISODE OVERVIEW Wharton marketing lecturer Annie Wilson explains how brands face challenges when different customer segments have incompatible expectations. In her and Tyler Wry's book, The Growth Dilemma, they highlight how segmentation, identity signaling, and brand architecture affect long-term growth. The conversation explores frameworks for managing segment relationships, the risks of ignoring value-based segmentation, and how AI can assist in identifying emerging conflicts. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #BrandStrategy #CustomerSegments #InfluencerMarketing #IdentityMarketing #ConsumerBehavior ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmZuWmtISU52NVlz How Brands Navigate Conflicting Customer Segments and Identity Marketing July 12, 2025 9:01 am 0:47 Wharton Professor Tyler Wry discusses the sweet spot that impact investing aims to achieve, a challenging but attainable effort in this clip from an episode of the Ripple Effect podcast that focuses on their book, "An Introduction to Early-stage Impact Investing." This episode is a part of the "Meet the Authors" Ripple Effect podcast series. EPISODE OVERVIEW Wharton Professors Tyler Wry and Katherine Klein discuss the difficulty of projecting both financial and social returns in impact investing and why impact measurement is challenging. They highlight trade-offs in sectors like microfinance and differentiate ESG and impact investing. They also talk about why due diligence must cover both financial performance and social outcomes. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #ImpactInvesting #SustainableFinance #ImpactMeasurement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLnVUcDVKWWVyMDN3 Can social impact investing deliver returns and real change? July 11, 2025 10:01 am 9:53 ABOUT THE EPISODE Kent Smetters, Faculty Director of the Penn Wharton Budget Model, joins Dan Loney to break down the newly passed reconciliation bill that extends the 2017 Tax Cuts and Jobs Act. They discuss the projected $3.2–$3.6 trillion increase in national debt over the next decade, minimal short-term economic impact, and long-term GDP decline of over 4.5% over 30 years. Kent Smetters talks about the effects on Medicaid, SNAP benefits, and how lower-income households may lose about $1,000 annually by 2030. The conversation also covers the limited role tariff revenues play in offsetting costs. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #TaxCuts #NationalDebt #EconomicPolicy #PublicPolicy #USEconomy #TaxPolicy ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLi0zbjUtQzJzd2dv Penn Wharton Budget Model: Reconciliation Bill Adds $3.6T to Debt, Cuts Aid to Low-Income Households July 11, 2025 9:00 am 1:20 Wharton's Barbara Kahn and Elizabeth "Zab" Johnson authored "Visual Marketing: A Practical Guide to the Science of Branding & Retailing," to inform marketers of the consumer psychology needed to create strategic visuals that can reach target audiences. This clip is from the Ripple Effect podcast series "Meet the Authors" EPISODE OVERVIEW Barbara Kahn and Elizabeth (Zab) Johnson explore the growing role of visual marketing and neuroscience in shaping brand identity and consumer behavior. They also discuss how visual elements—such as design, color, packaging, and digital presentation—affect attention, perception, and decision-making in retail and marketing environments. They explain how the shift to an omnichannel world has made consistent visual branding more important than ever, and how insights from neuroscience, including attention, fluency, and eye-tracking data, help marketers better understand what captures and holds consumer interest. The conversation outlines a framework for how visual features influence emotional response, brand recognition, and ultimately product choice across both physical and digital touch points. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #VisualMarketing #AttentionEconomy #MarketingStrategy #ConsumerBehavior #consumerpsychology ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjdZczZNTmNIbHdr Our attention is pulled in more directions than ever, making breaking through the noise a challenge July 10, 2025 3:40 pm 1:05 Introducing "This Week in Business," a podcast from Knowledge at Wharton – the Wharton School's online business journal. Formerly Wharton Business Daily, This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe to the Knowledge at Wharton YouTube channel to watch: https://whr.tn/3DEAgAU Or listen on the podcast platforms below: Apple Podcasts: https://whr.tn/3EdpB5X Spotify: https://whr.tn/4ihHaiT ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLjFySVJySklmV2xV Introducing "This Week in Business," A Knowledge at Wharton Podcast July 9, 2025 11:24 am 8:30 ABOUT THE EPISODE Wharton’s Olivia Mitchell joins This Week in Business to discuss new Fidelity data showing U.S. retirement savings rates hitting a record 14.3%. They explore what’s driving the increase—like automatic enrollment, fears over Social Security, and rising life expectancy—and why 15% savings may not be enough. Mitchell emphasizes generational differences in saving habits, the impact of public debt, and the risks of short-term financial strain from higher retirement contributions. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT Watch/listen on the Knowledge at Wharton website: https://whr.tn/twib #RetirementSavings #401k #FinancialPlanning #SocialSecurity ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLmRhT0N0UWItdi1V 401k Savings Hit Record High as Workers Prepare for Retirement July 9, 2025 9:01 am 9:44 ABOUT THE PODCAST Google remains the dominant force in search, but how much of that power comes from real user preference—and how much from default settings? In this conversation, Wharton professor Leon Musolff unpacks a field experiment that asked users to try Bing temporarily. Surprisingly, about a third chose to stick with it. The study highlights how default options, brand familiarity, and limited exposure shape our online choices more than we may realize. Even when alternatives exist, users often revert to what feels most familiar—unless nudged to explore. This research offers a glimpse into the mechanics of digital behavior and raises timely questions about competition, user autonomy, and the future of tech regulation. ABOUT THE PODCAST This Week in Business features interviews with Wharton faculty about the latest news, fascinating trends, and issues impacting both consumers and the business world. Episodes are recorded at the Wharton School and published twice per week. Subscribe on Apple Podcasts: https://whr.tn/3EdpB5X Subscribe on Spotify: https://whr.tn/4ihHaiT #SearchEngines #GoogleSearch #TechPolicy #Antitrust #Google ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLm1velRVeERVeDY4 Why Google Still Dominates Search and Why Users Rarely Switch July 8, 2025 12:01 pm 13:41 EPISODE OVERVIEW Wharton Professors Tyler Wry and Katherine Klein discuss the difficulty of projecting both financial and social returns in impact investing and why impact measurement is challenging. They highlight trade-offs in sectors like microfinance and differentiate ESG and impact investing. They also talk about why due diligence must cover both financial performance and social outcomes. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Learn more at http://whr.tn/rippleeffect. #ImpactInvesting #SocialImpact #VentureCapital #SustainableFinance #ImpactMeasurement ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU YouTube Video VVVJZjZ0M2dwS3JfRDQ2eHVXbGo5VUFRLldwajljUXg3aDhN What Is Early-Stage Impact Investing? Challenges, Growth, and How to Get Started July 8, 2025 9:35 am Wharton Faculty in the News Featured ManagementPerception Gaps: When Teams Misconnect | Henning PiezunkaJuly 29, 2025 • 15 min listenManagementEasy as 1, 2, 3: The Motivating Power of Streaks | Marissa SharifJuly 22, 2025 • 13 min listenEntrepreneurshipHow to Prepare Your Employees for Corporate VenturingJuly 21, 2025 • 4 min readAICan AI Fix What’s Wrong With Customer Service?July 15, 2025 • 4 min read Buy the Book Learn More Buy the Book
