Trustly

Recurring payments aren’t broken. They’re just outdated. Direct debits were built for a different era—static, opaque and prone to failure. In a McKinsey & Company interview, Trustly CEO Johan Tjärnberg pointed to a better way forward: digitise the onboarding, add real-time logic, and use data to inject intelligence into the process. “We’re moving from static solutions to intelligent services.” That means: - Predicting the best day to collect, based on account behaviour - Avoiding failed charges due to insufficient funds - Reducing churn by solving the problem before it becomes one With AI and machine learning, flows get smarter, and so does retention. When payments get smarter, retention stops being a firefight—and starts becoming a feature. 👉 Read his full comments on the power of Pay by Bank to remove friction—link in comments.

💡 What if your payment method could power your loyalty program? Next week at the Payments Ed Forum, Trustly’s VP of Enterprise Growth, Ross McFerrin, will share how Pay by Bank helps merchants drive topline revenue by turning cost savings and consumer insights into smarter loyalty strategies. Join him on Tuesday, July 29, at 11:30 AM to learn more and click the link in the comments to meet us at the show!

Checkout was instant. Customers wonder why the refund isn’t. They’ve come to expect speed everywhere. But Pay by Bank refunds don’t always keep pace. Some banks settle quickly. Others don’t. “Instant” only applies if it’s the same bank, same day, right market. Your customer doesn’t care about the fine print. They just want their money back. That’s why not all Pay by Bank is created equal. To deliver on expectations, your infrastructure needs to flex with the real world: ✅ A deep, pan-European bank network that clears refunds even when the rails don’t cooperate ✅ Smart orchestration that shows the refund instantly—even if the backend’s still catching up ✅ Full control from pay-in to payout, so nothing gets stuck in third-party limbo The payment experience doesn’t end at checkout. If the refund lags, so does the brand.

Trustly x Virgin Media O2 🚀 A game-changing partnership in UK payments! We’re proud to announce a groundbreaking collaboration with Virgin Media O2 — marking an industry first in the UK as we bring the power of Open Banking and Pay by Bank to millions of their customers. Together, we’re setting a new standard for eCommerce and digital payments — making checkout experiences faster, more secure, and frictionless. 🎥 Don’t miss our exclusive video with Johan Tjärnberg, CEO of Trustly Group, and Abraham Georgakarakos, VP of Digital & eCommerce at Virgin Media O2 – sharing why this partnership is a milestone for both innovation and customer experience. This launch builds on strong momentum: ✅ Digital wallet payments rolled out for Virgin Media O2 contract customers ✅ A successful Open Banking pilot in 2024 ✅ And now — full-scale Pay-by-Bank payments, powered by Trustly We’re just getting started. Stay tuned — the future of payments is here.

📣 Trustly with the three-peat 🏆 We're proud and honored that CNBC and Statista has named us to their World's Top Fintech Companies 2025 list for the third year in a row! The category? Payments. Check out the full list in the 💬 section. A BIG "thank you" goes out to our partners, merchants, and the global Trustly team for delivering a better payment experience to consumers everywhere. 🙏 Onwards and upwards 🚀

Pay by Bank isn't very old... ...but it's already reshaping how millions pay in the UK. Cards took decades (and billions in incentives) to go mainstream. Pay by Bank is moving faster—and earning traction where it counts: 🔹 31 million Open Banking payments in March, a 70% YoY surge 🔹 13.3 million consumers actively using the method 🔹 £12 billion in tax payments sent via HMRC across 3.6 million transactions This isn’t early-stage speculation. It’s real behaviour, growing month by month. Yet some merchants still hesitate. Not because the rails aren’t ready, but because they assume consumers aren’t. That assumption no longer holds. When Pay by Bank is offered, people use it. They choose it for speed, simplicity, and secure bank login over cards and passwords. Adoption doesn’t just happen. It builds—through trust, through visibility, through experience. Pay by Bank isn’t catching up. It’s carving a new path.

Building smart Pay by Bank tech is the easy part. Anyone can connect to Open Banking rails. But great performance doesn’t come from access—it comes from adaptation. Because the reality is: • Some banks settle instantly. Others don’t. • Reliability shifts by market, time of day, even internal infrastructure • Latency shows up not in dashboards, but in dropped checkouts and abandoned carts That’s where experience matters. We’ve spent more than a decade navigating real-world variation at scale—and building systems that don’t just connect, they adapt in real time: ✅ Detecting bank capabilities before the payment starts ✅ Optimising timing with Intelligent Charging ✅ Routing around latency before it becomes failure In Pay by Bank, consistency isn’t guaranteed by the rails. It’s engineered by the provider. So the question isn’t: who can connect? It’s: who can adapt?

Most subscription churn isn’t a choice. It’s a checkout that didn’t work. This deck breaks down how a new generation of direct debit payments—powered by Open Banking—can get it back. [Swipe through ↓]

Merchants don’t want an account-to-account payment method. They want a fully operational A2A payment system. Refunds, reconciliation, multi-currency settlement. These aren’t extras. They’re table stakes. Card payments set the standard, and Pay by Bank won’t gain ground until it can deliver on every one of those expectations. As our own Oscar Berglund said in The Paypers' 2025 outlook on A2A: “Merchants are realising that for A2A payments to work in the checkout, they need to be as good or better than cards across all these parameters.” The shift is clear: Pay by Bank isn’t competing on cost. It’s competing on completeness. Does your current Pay by Bank offering pass the enterprise-grade test? 👉 Read The Paypers’ full 2025 forecast for A2A via the link in our comments.

📢 ANNOUNCEMENT: today we’re proud to share our 2024 financial results. 📈 Total Payment Value up 54% to $85B 💰 Net revenue up 32% to $239M 🚀 Adjusted EBITDA up 50% to $73.2M 2024 was a defining year — and we’re just getting started.