Yo. What are you doing here? Didn’t you read the headline? It said to NOT read this.

But here you are. Why? Because you were curious why I would say that. And it is EXACTLY what this post is about. – How to get someone to read your InMail. GET THEIR ATTENTION.

Luckily, AI-Assisted Messages within Recruiter does an excellent job of writing great subject lines. (If you are curious, hit me up for some stats on how successful they are in the comments below.) Meanwhile, in case you want to know WHY they work, let me share five best practices for writing an effective subject line.

1. Keep it Short and Intriguing

A subject line should be concise and intriguing to capture the reader's attention quickly. This is especially important for mobile users who may only see a portion of the subject line.

2. Make it Catchy

A catchy subject line can hook the reader and make them want to open the message. Think of it as the first impression that sets the tone for the rest of your InMail.

3. Personalize When Possible

Personalizing the subject line by mentioning something specific about the recipient can make your message stand out. This could be a reference to their interests or something unique about them.

4. Be Clear and Motivating

Your subject line should clearly convey the purpose of your InMail and motivate the recipient to open it. A clear and motivating subject line can make a significant difference in your InMail's open rate.

5. Put Yourself in the Recipient's Shoes

Consider what would make you want to open an InMail. By thinking from the recipient's perspective, you can craft a subject line that resonates with them and piques their curiosity.

I hope you find these tips helpful!  Do you have any best practices you would like to share? Please let us know!