Liverpool Football Club

Liverpool FC's flagship store at Anfield reopened today after a multi-million-pound refurbishment. It is the largest LFC Retail store in the world and has been revamped and improved ready for the start of the new season, increasing in size by almost 4,000 square feet. The store reopening also celebrates the start of a new era for LFC, the official beginning of a 10-year partnership with adidas, reuniting two global sporting icons. The new, bigger and better flagship store has been fitted with an extended mezzanine floor to house the new LFC x adidas collection – including the new home and away kit for the 2025-26 season. Queues formed outside the store from 6am as club legend John Aldridge joined supporters for a first glimpse of the refurbished store and the new strips. See more photos from the reopening here https://lnkd.in/e3z2xAgc

Liverpool FC legends past and present have come together to celebrate the launch of the Reds' eagerly anticipated new home and away kit, designed by new club partner adidas. The reuniting of LFC and adidas was confirmed back in March and now fans get to officially see and purchase the new kits for the very first time. First team players including Virgil van Dijk, Mohamed Salah, Ceri Holland and Curtis Jones are joined in an Alice in Wonderland inspired launch video, alongside club legends such as Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler and Jamie Carragher. You can watch the exclusive dreamlike video below. The home and away kits are available to purchase today on LFC’s official online store, in official LFC stores (UK and Internationally) and the LFC Retail App for delivery. Read more here: https://lnkd.in/ezjnyjiw  

Members of the Liverpool squad surprised young supporters at a special meet and greet event in Tokyo on Tuesday. Co-ordinated by LFC Foundation and Make-A-Wish, the Reds took time out of their pre-season work on tour in Japan to meet the children and their families. The youngsters from Make-A-Wish, Shine On! Kids, Kodansha and The Nippon Foundation had their dreams fulfilled when they met their footballing heroes for a chat before they signed autographs and posed for photographs. See more here:

LFC Foundation has announced a new partnership with The Nippon Foundation aimed at empowering young people and promoting positive social change through sport and education. The partnership was launched today at a press conference in Tokyo ahead of Liverpool’s pre-season friendly against Yokohoma F. Marinos on Wednesday. As part of the new relationship, the two foundations will deliver a large-scale programme in Japan to proactively tackle social issues in the community and help build a society where everyone supports each other. Read more here: https://lnkd.in/euYkERYf

LFC Foundation put on an afternoon of fun for young girls at a special soccer clinic hosted at the British Embassy in Tokyo as part of Liverpool’s pre-season tour. It was a memorable afternoon for the children, aged between eight and 12, who were welcomed to take part in football sessions on the embassy lawn alongside club CEO Billy Hogan and former Liverpool FC Women captain Niamh Fahey. Read more here: https://lnkd.in/gT_znxua

Liverpool FC welcomed sustainability leaders from across the globe to Anfield as part of a two-day event to share knowledge, ideas and explore innovative solutions for a more sustainable future. GOAL's Sustainability Leaders Forum, now in its second year, connects professionals from across industries to compare journeys, celebrate progress and inspire further impact. The summit continues to grow as a platform for meaningful discussion and practical action. Read more here: https://lnkd.in/eDEha_ki GOAL (Green Operations & Advanced Leadership) Oak View Group

Liverpool FC wishes to express its heartfelt gratitude and appreciation to everyone who has taken the time, and continues to take the time, to leave tributes in honour of Diogo Jota and his brother Andre Silva at Anfield. Since the brothers’ devastating passing, thousands of physical tributes – including flowers, scarves, works of art, cards, banners and opposition jerseys – have been placed to create a beautiful tribute area. The poignant memorial became a focal point for the collective grief felt by so many, including Liverpool’s squad and staff, who paid their respects alongside members of the brothers’ family. The club is now able to provide details on how it will create more permanent tributes moving forward. Read more here: https://lnkd.in/ekcwC6Ez

Liverpool FC's official travel partner Expedia Group will be continuing its free fan travel scheme to Barclays Women's Super League matches for a fourth consecutive season. Expedia introduced this initiative ahead of the 2022-23 season to support fan travel to away games and boost attendances. It's a project that also aligns with and plays an important part in LFC's leading sustainability programme The Red Way by lowering the emissions of fan travel. It will continue in 2025-26 for supporters with a match ticket to get to and from all home and away fixtures across the WSL season - again with pick-up points in the Wirral and Liverpool city centre. Click here for match tickets to support LFC Women https://lnkd.in/ebbZ-NRK It has proved to be a popular and positive initiative with both Liverpool supporters and players - watch what former captain Niamh Fahey and current players Lucy Parry and Sophie Roman Haug had to say about it in the video below. Women's Super League Football

The Barclays Women's Super League fixtures for the 2025-26 season have been released, and Liverpool will start with a Merseyside derby against Everton at Anfield. The encounter with the Blues will be the first of three WSL matches to be hosted at Anfield for the second season in a row. The derby will take place on Sunday September 7 (12pm BST kick-off) and is followed by the visit of Manchester City on Sunday October 12. The Reds wrap up the campaign in L4 with a clash versus Arsenal in May. The Anfield Hat-Trick package is now on sale and is one ticket to all three games, guaranteeing the same seat every time. Buy your tickets here https://lnkd.in/ebbZ-NRK Full fixture list for the season ahead here https://lnkd.in/ecwMp5un Women's Super League Football

Today, ahead of the Red's pre-season fixture against AC Milan, Liverpool FC -- in partnership with All Star Partner 聚星动力 -- and Liverpool Legend Sir Kenny Dalglish opened the club's newest standalone retail store in Hong Kong at Kai Tak Sports Park. The opening of the 20th standalone retail store underlines LFC’s position as a global leader in sports retail. No other football club – or major US sports franchise – has a larger network of official retail outlets globally. In Asia, LFC’s retail presence continues to grow at pace, and Hong Kong is a key part of that success. It’s home to a passionate LFC fanbase, including 1.2 million fans, a TV audience of 3.9 million across the 2023/24 season, and three Official Liverpool Supporters Clubs – making LFC the second-most supported European football club in Hong Kong. To read more about LFC's newest store opening, visit: https://lnkd.in/emPvcxy3