MacMartin

Welcome to the world of behaviour change marketing and communications. At MacMartin, we're dedicated to inciting action and reshaping societal attitudes, through the creation of impactful behaviour change marketing campaigns. Find out more about what behaviour change marketing is, who it impacts the most, and the value to be gained from successful behaviour change communications. Read our latest blog 📚 https://lnkd.in/epJZRJ2X #behaviourchangemarketing #behaviourchange #behaviourchangeagency #blog

Marketing that changes behaviour isn’t just a case of creating better messaging - you need to understand how people actually make decisions. At MacMartin, we believe in using behavioural science ethically to support campaigns that lead to healthier, more sustainable, and socially positive outcomes. In our latest blog, Anna Hutton explores 5 psychological biases marketers can use responsibly to influence change: • Loss Aversion • Social Proof • Temporal Discounting • Commitment & Consistency • The Default Effect These techniques allow you to meet your audience where they are, and design communications that align with how they really think and act. Whether you're encouraging public health behaviours, sustainable habits, or social action these insights can help you nudge for good. Read the full blog here: https://lnkd.in/ePJbWECm If you're working on behaviour-led campaigns, we’d love to chat. #BehaviouralScience #EthicalMarketing #BehaviourChange #SocialImpact #Sustainability #NudgingForGood #MarketingStrategy #MacMartin

We recently welcomed Lucy, our graphic designer Sarah Wells’ niece, for a few days of work experience here at MacMartin! 🎨 Lucy explored the world of graphic design and got a behind-the-scenes look at how it fits into the wider behaviour change marketing process. She showed off some real talent and curiosity - perhaps a future career in design is on the cards! It was a pleasure having you, Lucy 🌟 #WorkExperience #GraphicDesign #BehaviourChangeMarketing #TeamMacMartin

Not your average day at the office...    Yesterday, the MacMartin team swapped their desks for adventure and took on the Crystal Maze 💪   From tackling lava pits and yellow slides to navigating giant tree trunks, we definitely stepped out of our comfort zones (and into some questionable helmets).   We secured 8 crystals, it should have been 9 (looking at you, Emily Scott 👀), which we were told was above average for a team our size. Safe to say, we were pretty chuffed with that!   All that crystal-hunting made us hungry, so we finished off the day with some incredible Vietnamese food in Manchester. Yes, we remembered to take a photo… even if the plates were half-empty by then.   Has your team taken on the Crystal Maze? Let us know - just don’t tell us if you beat 8 crystals 😅   #TeamSocial #CrystalMazeManchester #CrystalMaze #TeamOuting #MacMartinTeam 

Claire MacDonald MCIM and Anna Hutton had a fantastic time at Nudgestock last week - a day packed with insight from across the world of behavioural science 💡 The talks all sparked plenty of ideas, with highlights including Ogilvy’s work with ODEON Cinemas Group on encouraging pre-visit popcorn orders, and how a simple name change helped andrex increase sales of their toilet washlets. Takwa Khelifi’s session on the UN’s first behavioural change TV series -promoting healthier habits and reducing food waste - was another standout. And of course, Maz Speaks Global and Rory Sutherland brought their usual energy and bold thinking to the stage. A huge thank you to the NudgeStock team for such a thought-provoking event. We’re back in the office feeling energised. #NudgeStock2025 #BehaviourChange #BehaviouralScience #MacMartin #CreativeStrategy #AppliedBehaviouralScience

Tomorrow, Claire MacDonald MCIM and Anna Hutton will be attending Nudgestock 2025 - a globally recognised event at the intersection of behavioural science and creative problem-solving. As the world’s leading behavioural science conference, NudgeStock brings together thought leaders and change-makers to explore how behavioural insights can drive meaningful change. This year’s theme, ‘Power’, feels especially relevant to our work at MacMartin, where successful behaviour change often depends on: ·     Building trust, not just asserting authority ·     Designing interventions that are participatory rather than prescriptive ·     Shaping culture through community-led models They’re particularly looking forward to Dr Martha Newson’s session on The Power of "Us”, which will explore collective identity and community action as well as 'Changing a Nation’s Food Behaviour', which will share insights from the UN World Food Programme WFP on designing interventions at scale. If you haven’t managed to get tickets for the event this year, we highly recommend registering for the livestream. You can do that here: https://nudgestock.com/ Anna and Claire are excited to bring fresh thinking, energy and practical insights back to the team - and ultimately, to the work we do with our clients. #BehaviouralScience #NudgeStock2025 #BehaviourChange #BehaviouralInsights #MacMartin #CreativeStrategy #AppliedBehaviouralScience

When you're in charge of the company social media accounts you tend not to shout about yourself; so we've hijacked for the day to wish Emily Scott a happy birthday and to celebrate her first year with us! Of all the crazy things we've asked you to do so far, 👇 this might be the favourite.

Yesterday marked an exciting day for our small team - with just seven of us, we somehow have two members who share the same birthday! A very happy belated birthday to both Lee MacDonald and Olivia Austin 🎉 They both spent the day visiting Branston Locks Primary School – last September, we built and launched their website, which you can see here: https://lnkd.in/eedE9J48. This was Lee and Olivia’s first time visiting, and it was a pleasure to see the school in person - a beautiful and inspiring environment that reflects the vision behind the project. The visit was the beginning of an exciting new chapter. The team were there to begin discussions around the website for Rugeley John Taylor School, part of the growing John Taylor Multi Academy Trust. Opening in September, it will be Staffordshire’s first all-through school, offering continuous education from early years through to secondary - a milestone we’re proud to support. We’re looking forward to helping bring the Rugeley John Taylor website to life, just as we did for Branston Locks, and continuing our partnership with the JTMAT. #TeamBirthday #ClientMeeting #MarketingPlan #MacMartin #Marketing

Strong brands aren’t built in silos - they’re built through collaboration. In our latest blog, our Graphic Designer Sarah Wells and Copywriter Emily Scott explore how design and copywriting work best when they’re in sync. From colour and typography to tone and personality, it's all about consistency, clarity, and connection. If you're looking to build a brand that truly resonates, this one's for you. Read the full blog here: https://lnkd.in/e2qzBhFE #MacMartin #Branding #Copywriting #GraphicDesign #ToneOfVoice #VisualIdentity #CreativeCollaboration   

Have a read of our latest case study, sharing more on our recent campaign with the Violence Reduction Alliance and Staffordshire Commissioner for Police, Fire and Rescue and Crime.   Together, we developed ‘Where Will It End?’ - a bold, behaviour-led campaign helping young people navigate emotions and make positive choices in challenging moments. Co-created with young people, powered by strategic insight, and designed to cut through a crowded digital space - this one’s worth a look.    You can read the full case study: https://lnkd.in/ebXEZMKq    #MacMartin #CaseStudy #WhereWillItEnd #YouthCampaign #BehaviourChange #VRA