“Edna Boampong was a true asset to our team and I’m lucky to have had the opportunity to work with her for 17 months, from November 2019 to April 2021. During which time, she was not only my manager but also a mentor and a friend, who has helped me through her advice and guidance, to improve my confidence and to further develop my skillsets. Under her leadership, we worked together on a range of interesting and thought-leading projects including; a rebranding project to modernise the Cheshire and Merseyside Health and Care Partnership’s corporate identity and bring it more in line with the organisation’s core aims. Alongside vastly improving the Partnership’s communications and engagement with key stakeholders, by redeveloping its website, social media platforms, programme bulletins and stakeholder newsletter ‘Connect’. During the COVID-19 pandemic, we also worked on a number of key initiatives to support our local Cheshire and Merseyside communities, including launching the ‘Kind to Your Mind’ campaign, aimed at supporting the mental health and wellbeing of people living and working in the region during the pandemic. Additionally, Edna also commissioned a major research project amongst black, asian and minority ethnic (BAME) communities across the footprint, to help understand their views, attitudes and experiences of COVID-19. The insights from which, helped in the development of our ‘Let’s Get Vaccinated’ campaign, which utilised representatives from within our local BAME communities to address some of the main barriers we’d identified as blockers to people getting the COVID-19 vaccination, to promote the facts and improve vaccine uptake. Throughout my time working with Edna, I’ve found her to be an incredibly hardworking individual, who is extremely passionate about and driven to, making a real difference through the work that she does. I’ve learnt a lot from her, especially in terms of my own role as a communicator, in championing equality, diversion and inclusion and I’d highly recommend Edna if you’re looking for someone who can really take your communications and engagement to the next level. ”
About
Multi-award-winning communications, engagement, and marketing director with over 20 years…
Activity
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Fantastic work and I will gladly and enthusiastically sign the charter for MKUH. As the NHS Providers Communications Network Chair I hope all…
Fantastic work and I will gladly and enthusiastically sign the charter for MKUH. As the NHS Providers Communications Network Chair I hope all…
Liked by Edna Boampong (FCIM)
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The Taskforce for Diversity in NHS Communications has uncovered systemic issues affecting BME staff progression, but these can be overcome by…
The Taskforce for Diversity in NHS Communications has uncovered systemic issues affecting BME staff progression, but these can be overcome by…
Liked by Edna Boampong (FCIM)
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📢 Read my piece in the Health Service Journal (HSJ): BME staff are tired of being told that their lack of career progression has nothing to do with…
📢 Read my piece in the Health Service Journal (HSJ): BME staff are tired of being told that their lack of career progression has nothing to do with…
Shared by Edna Boampong (FCIM)
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Board Member
GREATER MANCHESTER CENTRE FOR VOLUNTARY ORGANISATION
- 4 years 9 months
Economic Empowerment
GMCVO is the voluntary sector support organisation for Greater Manchester. As a trustee I had independent control and legal responsibility for the management and administration of the organisation.
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Board member: Charity and Social Marketing Sector Interest Group (SIG)
CIM | The Chartered Institute of Marketing
- Present 4 years 10 months
The Board consists of both charity marketing and social marketing professionals with the common goal of supporting members and demonstrating how the power of marketing can create change for good within the public, private and third sector.
Honors & Awards
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Best Behaviour Change or Public Health Campaign Award
NHS Communicate
'Think Which Service' campaign: Appropriate use of services
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Public Sector Value for Money Award
Public Relations and Communications Association (PRCA)
'Think Which Service' campaign - appropriate use of services.
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NHS Communications Initiative of the Year
Health Service Journal (HSJ)
Getting under the Skin - The impact of COVID-19 on ethnic minority communities
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Best Behaviour Change or Public Health Campaign
NHS Communicates
In October 2020 I wrote a proposal to secure the funding to enable me to commission a substantial insight research project to gain a better understanding of how the COVID-19 pandemic has impacted black, Asian and minority ethnic communities in Cheshire and Merseyside and their views about the vaccination programme.
The findings from the research were then used to develop a targeted campaign to address vaccine hesitancy within these communities. -
Use of Insight and Data for Innovation in Communications
NHS Communicates
In October 2020 I commissioned a substantial insight research project to gain a better understanding of how the COVID-19 pandemic has impacted black, Asian and minority ethnic communities in Cheshire and Merseyside and their views about the vaccination programme. The findings from the research were then used to develop a targeted campaign to address vaccine hesitancy within these communities
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Media, Marketing and Effective Measurement Award
Public Relations Consultants Association (PRCA)
The PRCA is largest association for PR and communications people in the UK, It represents many of the major UK PR consultancies and exists to raise standards in PR and communications. The awards celebrated the very best PR and communications agencies in the North West.
Winning this award for the Healthier Together consultation was a great achievement and demonstrated the communication and engagement approach was recognised as best practice and is in line with industry standards. -
Best Social Campaign
National Asian Media award
I won a National Asian Media award for a behaviour change programme I designed and led targeting hard to reach communities in 2014. This programme was subsequently adopted by the Department of Health and rolled out nationally.
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Advertising and Digital Media Awards 2008: Public Sector Advertising Initiative of the year
Newspaper Society (NS) Advertising and Digital Media Awards 2008
ILoveMe, a monthly publication I commissioned, managed and marketed in partnership with a regional newspaper, the Manchester Evening News, won Gold in the category Public Sector Advertising Initiative of the year.
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Best of Health Awards 2008
Institute of Practitioners in Advertising (IPA)
The Quit-It campaign that I designed, co-ordinated and implemented whilst working for Dr Foster Intelligence was a winner at the IPA Best of Health Awards 2008, consumer press category.
Recommendations received
1 person has recommended Edna
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