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Last updated on Apr 3, 2025
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Dealing with a client who always pushes for lower fees. How can you maintain the agreed-upon terms?

Ever navigated the tricky waters of fee negotiations? Share your strategies for holding firm on pricing with persistent clients.

Business Relationship Management Business Relationship Management

Business Relationship Management

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Last updated on Apr 3, 2025
  1. All
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  3. Business Relationship Management

Dealing with a client who always pushes for lower fees. How can you maintain the agreed-upon terms?

Ever navigated the tricky waters of fee negotiations? Share your strategies for holding firm on pricing with persistent clients.

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54 answers
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    Brian Benitez

    Product Design & Brand Strategy | Work has helped raise $1B+ | Clients: NYT, Adobe, Atom Limbs, QSC

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    Discounts don’t just cost money—they erode trust. If you cave once, they’ll keep testing the fence. —> Anchor your price to outcomes. If they see the value, the number makes sense. —> Set boundaries early. You teach clients how to treat you with the first “no.” —> Use silence. When they push back, don’t rush to fill the gap. Let your confidence do the talking. Standing firm isn’t aggressive. It’s professional. If they want Walmart pricing, they can expect Walmart service—just not from you.

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    Sherri Thorne

    Senior Director of Program Management at IDEA (Idea4industry)

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    Know the value of your product/service, be able to communicate your value proposition and don't be afraid to stand behind the pricing set forth by your company!

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    Mustapha Abdulrasaq 🧡

    Graphic and Visual Strategist designer || I design strategic scroll-stopping visuals that ×20 your brand sales | Trusted by 50+ brands | Helping Startup Founders And Agencies Turn Views Into Paying Customers

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    I've been here and what i constantly do is communicate value, and if discount will be given. I pushes the scope of the work to be more. For example if i'm hired to work on 5 social media designs and the clients are asking for discounts, i gave them 2 options whether to get more social media designs with 5% discount or we stick with the actual price. In their mind they will be getting more with a discount. Always introduce bonus to the conversation too

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    Jennifer Thangam Easwaramurthi

    CEO|Digital transformation | Sales & Strategy|Product Management

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    I’ve definitely been there- the client who keeps circling back to pricing like it’s still up for debate. What’s worked for me is anchoring the conversation around value, not just cost. I’ll revisit the scope, the outcomes we’re driving, and what’s included that they might be overlooking. And honestly, just holding the line with kindness helps. “I totally get where you’re coming from - here’s why our rate reflects the work we’re doing.” Clear, calm, and firm. If you start bending too much, it sets a tone that everything’s negotiable, and that’s a tough spot to be in long term.

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    Khushal B.

    🚀 Angular & Ionic Expert | Helping Startups Build Scalable Frontends | Available for Remote Projects

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    When a client consistently pushes for lower fees, it's important to **reaffirm the value** you bring rather than just negotiating price. I focus on **communicating the impact of my work**—the quality, reliability, and results they can expect. I also reference the original scope and deliverables to remind them of the agreed-upon terms. If needed, I offer **scaled-down options** or clarify how scope changes affect pricing, reinforcing that reduced cost often means reduced value. Staying polite but firm, I frame it as a **partnership**, not a bargain hunt. This approach maintains respect, sets clear boundaries, and protects the integrity of the relationship.

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    Nim Stant

    Helping executives and entrepreneurs build impactful brands. Founder of the International Impact Book Awards. Host of The Global Thought Leaders TV air on ABC15.

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    When a client keeps pushing for lower fees, I come back to value and boundaries. I reaffirm the outcomes we’re delivering and the transformation they’re experiencing—not just the tasks being done. I remind them that the investment reflects not only my expertise, but also the results they’ve already seen or will soon. If needed, I’m open to revisiting the scope—but not compromising the value. I’ve learned that standing firm, respectfully and confidently, often earns more respect than caving in. When you lead with clarity and conviction, the right clients will rise to meet you.

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    Thomas H.

    Sales & Market Expansion Strategist | Helping Businesses Scale & Succeed Across China & Southeast Asia | Mentor Empowering Greater Bay Area Startups to Thrive Internationally | Top 1% LinkedIn Thought Leader (Favikon)

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    When a client keeps pushing for lower fees, I remind myself of the value we're providing. It's easy to get caught up in the negotiation, but I focus on the long-term relationship and the positive impact we're bringing to their business. This helps reinforce the worth of what we're offering. Additionally, I sometimes suggest a longer-term deal to show them the added value of committing to a more sustained partnership, which can work out better for both sides in the long run.

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    Bhavesh Sanger

    Founder & CEO @ Renoswift

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    Clients asking for lower fees is common, but it’s important to hold your ground respectfully. Remind them of the value being delivered, not just the service. A gentle nudge toward the agreed terms can be done by highlighting the time, effort, and results involved. If the conversation keeps circling back to discounts, offer options within the original scope rather than lowering the price. It’s about setting boundaries without losing the relationship—staying firm, yet professional. Respect works both ways, and the right clients will understand that quality comes at a fair cost.

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    💭Lana Kinberg ACC, CPC, ELI-MP

    Confidence Coach | Mentor | Speaker | Facilitator

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    I used to tell my Team "Don't race to the bottom!" When we devalue what we offer it creates a ripple effect across not just your selling Team but within the customer as well. Sometimes we encounter customers who aren't good for our business, and that's ok. I remember someone who used to create informal agreements and have their clients sing them; he would spin it that he didn't want the client to ever feel like our "big company" was taking advantage so he would create this and they would both sign it (probably equal to the old handshake).

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    Pinal Prajapati

    SEO Specialist | Experienced Freelancer | SEO Consultant | AISEO | Digital Marketing Expert | Technical SEO Expert | Web Development | E-Commerce Development

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    By highlighting the benefits of your services and the results attained, you can uphold the terms that were agreed upon. Remind the client of the quality standards and scope that were agreed upon. To safeguard your company, maintain your pricing stance while remaining receptive to negotiations. Prioritize collaboration before price in order to maintain a cordial, long-term connection.

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