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Last updated on Mar 15, 2025
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You need to explain your data project to non-technical stakeholders. How do you make them care?

How do you make your data project compelling to non-tech stakeholders? Share your approach and insights.

Data Science Data Science

Data Science

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Last updated on Mar 15, 2025
  1. All
  2. Engineering
  3. Data Science

You need to explain your data project to non-technical stakeholders. How do you make them care?

How do you make your data project compelling to non-tech stakeholders? Share your approach and insights.

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Help others by sharing more (125 characters min.)
39 answers
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    Vaibhava Lakshmi Ravideshik

    AI Engineer | LinkedIn Learning Instructor | Qdrant Star | Titans Space Astronaut Candidate (03-2029) | Contributor @ Alan Turing Institute | Author - "Charting the Cosmos: AI's expedition beyond Earth"

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    To captivate non-technical stakeholders, articulate the project’s strategic value by framing it as a compelling narrative—begin with a pressing challenge, unveil how the data-driven solution addresses it, and underscore the tangible benefits, such as elevated revenue, enhanced efficiency, or improved customer retention. Employ clear, relatable language while weaving in visually engaging elements like trendlines or heatmaps to distill complexity into clarity. Keep the message crisp and impactful, aligning insights with their core business objectives, and foster engagement by inviting thoughtful dialogue and feedback.

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    14
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    Giovanni Sisinna

    🔹Portfolio-Program-Project Management, Technological Innovation, Management Consulting, Generative AI, Artificial Intelligence🔹AI Advisor | Director Program Management | Partner @YOURgroup

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    💡 In my opinion, if your data project doesn’t speak to real business goals, it won’t land, no matter how smart it is. 🔹 Speak their language Trade technical jargon for simple words they use daily. That builds trust fast. 🔹 Show real impact Tie the data to things they care about, like saving time, cutting costs, or boosting revenue. 🔹 Make it visual Charts, mockups, or even a whiteboard sketch can help ideas click in seconds. 📌 If your message is clear, your stakeholders will not just care, they’ll champion the project.

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    Prerna V.

    Immediate Joiner | Data Engineer | ETL & Data Pipelines | PySpark, SQL, Databricks, AWS | Python (Pandas, NumPy) | Built Scalable & Efficient Data Solutions

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    When explaining a data project to non-technical stakeholders, I focus on why it matters to them. Instead of diving into complex methods, I start with the problem we’re solving and the real-world impact of our findings. I use simple, relatable language and visuals like charts or dashboards to highlight key takeaways. I also bring in real-life examples for example, if the project is about customer trends, I connect it to their business goals, like boosting sales or improving retention. Keeping the conversation outcome-driven ensures they see the value of data in making smarter decisions, not just numbers on a screen.

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    Swetha Balaji

    Lead Data Scientist @ Zyliq AI

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    Some effective way of doing this could be - Start with the why Explain the problem statement the Project is trying to solve and scenario where there is an issue and requires attention. - Quote real world analogies to explain concepts. - Make them aware of the metrics utilized to measure performance of a model. - Integrate with readily available Interface like "Gradio" to show a quick demo of the model. - Talk to the Management and organize "AI for Managers " Sessions.

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    5
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    Pratik Awasthi

    Developer

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    To make non-technical stakeholders care about a data project, you need to translate the technical aspects into language that resonates with their goals, challenges, and priorities. Here’s how to do that: 1. Focus on Business Impact, Not Technical Details 2. Tell a Story with Context 3. Use Visuals and Analogies 4. Quantify the Value 5. Anticipate and Address Concerns

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    Ahmed Mulla

    Data Scientist @ CareerFlow.ai

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    To make your data project compelling to non-tech stakeholders, start by aligning the project's goals with their business objectives. Use simple language to explain how the project impacts key areas like revenue, efficiency, or customer satisfaction. For instance, highlight how predictive analytics can streamline operations by forecasting demand accurately. Use visuals like graphs to illustrate findings, making data more relatable. Share success stories from other companies, showing tangible results. Engage them with interactive dashboards, offering a hands-on understanding. Ultimately, focus on the value and transformation your project brings to their strategic vision.

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    Ahmed Mulla

    Data Scientist @ CareerFlow.ai

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    To make your data project compelling to non-tech stakeholders, start by aligning the project's goals with their business objectives. Use simple language to explain how the project impacts key areas like revenue, efficiency, or customer satisfaction. For instance, highlight how predictive analytics can streamline operations by forecasting demand accurately. Use visuals like graphs to illustrate findings, making data more relatable. Share success stories from other companies, showing tangible results. Engage them with interactive dashboards, offering a hands-on understanding. Ultimately, focus on the value and transformation your project brings to their strategic vision.

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    4
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    Sparsh Sahu

    Data Scientist @PriceLabs | IIM Kashipur '25 | Ex- Fractal | 3+ year AI/ML Experience | Dynamic Pricing | Certified Data Analyst and Data Scientist

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    • Connect to Business Impact – Explain how the project increases revenue, reduces costs, or improves efficiency in a way that resonates with stakeholders. • Use Simple Stories & Visuals – Avoid technical jargon; use real-world examples, dashboards, and before-and-after comparisons to illustrate the value. • Make it Actionable – Clearly state the next steps, whether it's funding approval, implementation, or using insights for decision-making.

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    3
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    Lucas Lorensi

    Data scientist | Python | SQL | TensorFlow | ScikitLearn | Machine Learning | AWS | GCP | Data Science | Data Analysis | Electrical Engineering | Trainee @ Mottu

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    Focus on the impact, not the technicalities. Start with the problem they care about, show how your project solves it, and tie the results to business outcomes — increased revenue, reduced costs, better decisions. A compelling story beats a complex explanation.

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    Suyash Shinde

    Actively Seeking Summer Internship | MSc Data Analytics @ NCI | Generative AI | ML | Deep learning | NLP | RAG | LLMs | BI | Statistical Modeling | Ex-DA @ Orange Business

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    Focus on impact, simplicity, and storytelling. Start with the why—explain how your project solves a real business problem or drives key outcomes. Use clear, jargon-free language and real-world examples to make it relatable. Instead of technical details, highlight tangible benefits like increased efficiency, cost savings, or better customer experiences. Visuals help—use charts, comparisons, or before-and-after scenarios to illustrate insights. Keep it concise, emphasize how it aligns with business goals, and invite questions to foster engagement. When stakeholders see how data translates to success, they’ll care.

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