We didn’t have a big budget, so we got clear on where our customers actually hang out. What worked: 1. Asked new customers how they found us most said Instagram or local word of mouth. 2. Doubled down on those two: posted reels, used local hashtags, and partnered with nearby cafes. 3. Skipped channels that looked good but didn’t drive foot traffic. We picked fewer channels but made them count.

Marketing your small boutique without a big budget? Here's my no-stress method: 1. Follow your customers - If they love Instagram, focus there. If they’re all about local events, be there. 2. Test cheaply - Try a $5/day ad, a fun reel, or a collab with another shop. See what actually drives sales. 3. Kill what doesn’t work - That thing getting zero results? Stop doing it. No guilt. Pro tip: Team up with nearby businesses - cross-promote and split costs!

When resources are limited, I prioritize marketing channels based on cost-effectiveness and the potential to directly reach my target audience. I’d start by identifying where my ideal customers spend their time—often social media platforms like Instagram or Facebook for a boutique. I'd also focus on channels that offer measurable ROI, such as local influencer collaborations or targeted digital ads. Additionally, I’d use low-cost options like email marketing and community engagement (pop-ups, local events) to build brand loyalty without overspending.

Where are your customer and where do they hang out, once you know that pick the highest yielding channel and focus on that. Trial it for a month, review and try again.

When allocating marketing resources for my boutique, I start by identifying where my audience is most engaged and aligned with our brand values. Thanks to reinforced insights from Global Green Action Day, I now factor in environmental impact too, favoring low-cost, low-waste channels like local creator collabs, UGC, and community-led storytelling. It’s not just reach I measure, but resonance and resourcefulness. #SmallBusiness #SustainableMarketing #AIForGood

I'll analyze past performance data and customer demographics to identify the most cost-effective and high-impact channels. Then, I’ll prioritize platforms that align with my target audience's behavior and shopping habits.

Struggling to allocate resources for our local boutique, I recognize the need for a strategic approach to marketing channels. First, I analyze our target audience’s preferences—where do they shop, how do they discover new products? This insight helps me prioritize social media platforms like Instagram and Facebook, which resonate with our community's demographics. Next, I evaluate our budget, suggesting a mix of paid ads & organic content. Collaborating with local influencers can amplify our reach without overwhelming costs. Finally, I monitor performance metrics to refine our strategies, ensuring each resource is effectively channeled for optimal engagement & return on investment. Adjustments based on feedback will drive future campaigns.

Try all channels with all type of content for 2 months. Measure what works best, interactions mainly. Double click on that type of content and become an expert on that type of content Always bring value and solutions, rather than products

When money’s tight, every marketing choice needs to count. 1. Start with real customer behaviour: The team looked at how people actually found and returned to the boutique—this helped them focus on what really drives traffic, not just what’s trendy. 2. Play to your strengths: They backed local partnerships and used Instagram to show off unique products, keeping the brand visible without spending big. 3. Keep it flexible: A quick weekly check on footfall and online clicks helped them tweak the plan without overthinking it. It wasn’t about doing everything—it was about doing a few things really well.

When allocating marketing resources for your local boutique, start by identifying where your target customers spend their time, whether it's Instagram, local events, or Google search. Analyze past performance to understand which channels brought the best return. With a limited budget, test new platforms in small doses, measure the results, and adjust based on performance. Focus on high-impact, low-cost strategies like local SEO, social media storytelling, and community engagement. Being intentional and data-driven helps you make smart decisions that drive visibility and growth without overspending.