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🚨 We’re hiring! 🚨 Business Insider is looking for an Associate Director of Social Media & Content Marketing to join our B2B Brand Marketing team in NYC. We’re looking for a natural storyteller with proven experience writing and producing content for social channels, emails, and marketing materials — someone who brings together strong editorial instincts, platform expertise, and a solid grasp of marketing strategy and analytics. Sound like you? Apply now! 👇 https://bit.ly/3Izs3W5

Di Sanborn, the head of institutional and developer marketing at Coinbase, said Gen Z and millennials make up about 69% of cryptocurrency owners.

Just announced: Barbara Peng, CEO of Business Insider will join Sarah Personette (CEO, Puck News) and Samantha Skey (CEO, SHE Media) as a guest speaker at The Revenue Room™ Salon - October 7th, 5:00 - 8:30 at The Yale Club in New York City. Barbara, Sarah, and Samantha will join me for a candid, closed-door conversation about: ▶️ The changing demographics of media leadership ▶️ Why women are well-suited to lead in times of industry upheaval (and why it’s not a glass cliff) ▶️ Moving beyond “female leader” as a monolithic category ▶️ The next generation: What are we building for tomorrow's media leaders? These three exceptional CEOs are not just leading—they’re transforming. From driving how data and AI can fuel enterprise value, to launching new revenue streams and transforming organizational alignment, they’re reshaping business models with bold, nuanced leadership. I’m thrilled to open the door to this rare conversation. The Revenue Room™ Salon is a private, invitation-only event designed exclusively for C-level leaders in media, events, and information industries. It’s not a panel, nor a keynote—it’s a closed-door, off-the-record conversation where transformative ideas and strategies can be exchanged in real time. This exclusive gathering is complimentary but strictly invitation-only for 60 C-suite executives. Space is extremely limited. October 7 | 5:00–8:30 PM | The Yale Club NYC Request your invitation today: https://hubs.li/Q03whffF0 Much appreciation to our strategic partners Bombora and JEGI CLARITY H2K Labs Revenue Room™ Connect

Looking forward to getting back into building mode at Business Insider! https://lnkd.in/ewVeKf9v

Thrilled to congratulate our extraordinary Business Insider video team on two wins, and a third nomination, in the Emmy Awards this week! Please read more -- and watch. Details here: https://lnkd.in/evQpqBYr

Gaming isn’t just entertainment, it’s the next arena for brand storytelling. Are you ready to play? Last week at Cannes, Business Insider’s Editor-in-Chief Jamie Heller led a standout conversation with leaders from Microsoft, Discord and Unilever on how brands are showing up in gaming — not as outsiders, but as builders of culture, community, and credibility. The key takeaway? If you're not fluent in culture, you're not invited to the game. Brands have to earn their place with credible presence, platform-native thinking, and a real understanding of the players. A big thank you to Jules (Julie) Shumaker, Kirsten Ward, and Isabel Massey for sharing their insight — and to MediaLink for bringing us together.

We're excited to share that Kim Last is joining Business Insider as Editorial Director of BI Live, our new events business that translates our award-winning journalism to global audiences through interactive event formats. "Kim is an innovative and inspiring journalist, colleague, and leader. We are so fortunate that she will help Business Insider build this critical new format for our journalism. Her vision and deep editorial expertise will drive the exciting future of BI Live," said Business Insider Editor-in-Chief Jamie Heller. Read the announcement here: https://bit.ly/4evuF3j

How are brands building trust and influence today? That’s the theme Joi-Marie McKenzie Lewis, Editor-in-Chief of Life at Business Insider, explored with Jennifer Wilson, Joy A., Patricia Corsi 🇧🇷 🇮🇹🇨🇭, and Joon Silverstein at CMO Daily Take by The Female Quotient and Business Insider. What stood out from the panel: 🔹 The most powerful form of influence today starts with a clear sense of purpose - from strategic partnerships to community engagement, CMOs are redefining what it means to lead with influence by aligning brand actions with brand values. 🔹 In a world increasingly dominated by algorithms and AI, humanity and inventiveness can make a massive difference in creating true connections. Leaders need to stay curious, ask big questions, and focus on solving problems that genuinely improve people's lives to earn long-term trust with consumers. We felt so inspired! Thank you to The Female Quotient and our incredible panelists for sharing their vision and insight.

One question guided this year’s CMO Insider Breakfast at Cannes Lions: Is your brand ready to win in a converging world? Hosted by Business Insider and sponsored by Boston Consulting Group (BCG), the event convened 125+ CMOs at Sport Beach to examine how media, technology, and culture are reshaping the role of the CMO. We kicked off with a fireside chat between our Editor In Chief Jamie Heller and music icon and tech visionary will.i.am, Founder & CEO FYI. A multi-platform artist and entrepreneur at the forefront of AI, consumer tech, and innovation, will.i.am shared how storytelling, technology, and cultural intuition can power brand trust and differentiation in an increasingly converged world. Jessica Apotheker, CMO of Boston Consulting Group (BCG), followed with insights from the firm’s latest CMO Survey, highlighting where marketing organizations are investing, and how leaders are translating AI optimism into operational change: “CMO confidence in GenAI is higher than ever — but optimism isn’t a strategy.” The morning concluded with The CMO Playbook, a panel moderated by Joi-Marie McKenzie Lewis, featuring: 🔹 Ariel Kelman, President & CMO, Salesforce: “In the software industry we talk about the 10x engineer. Your top 1% actually does 10x more productivity." 🔹 Melody Lee, CMO, Mercedes-Benz USA: “Being true to our heritage and our legacy means pushing forward a little bit even when nobody else is out there.” 🔹 Laurie Lam, Chief Brand Officer, E.L.F. BEAUTY: “Humility and humanity are the most important skills that leaders and everyone down in the organization need to carry.” 🔹 Alex Craddock, Chief Marketing & Content Officer, Citi: “Trust is a currency that underpins banking, it underpins every brand nowadays." The insights from this event are helping shape BI Live — a platform built to surface unfiltered conversations with the people moving the industry forward. #CMOInsider #BILive #MarketingLeadership #CMOStrategy #BusinessInsider #CannesLions2025

How do today’s CMOs define and measure true impact? At CMO Daily Take by The Female Quotient and Business Insider our SVP of Marketing, Studios & Events, Hannah Diddams, moderated a conversation with leaders from Ulta Beauty, Snowflake, Genentech and Once Upon a Farm on how they’re redefining marketing measurements and success. Key takeaways: 🔹Prove ROI beyond the marketing silo. CMOs are shifting from channel metrics to business outcomes, tying marketing impact to long-term growth, revenue, and alignment with sales and finance. 🔹Use AI to decode brand sentiment at scale. Emotional cues, social commentary, and consumer feedback are must-measure signals. Marketing leaders are tapping AI to process thousands of signals in real time—unlocking a new level of speed and depth to understand who their consumers are and what truly resonates. A big thank you to The Female Quotient and our panelists Erica Taylor, Ph.D., Katie Marston, Kelly Mahoney, Karen Beauné. #Cannes #CMODailyTake #MarketingMeasurement