About
Marketing & Growth Executive | CMO | AI & Digital Transformation Leader
I’m a…
Articles by Joseph
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The Art of "Glocal" Marketing: Balancing Global Brand with Local Relevance
The Art of "Glocal" Marketing: Balancing Global Brand with Local Relevance
It's fascinating how often I'm asked this question by my marketing peers: How do you effectively balance a global…
12 Comments -
The Art of Storytelling: Lessons from Broadway
The Art of Storytelling: Lessons from Broadway
Having lived in the heart of the theater district in NYC, I've had the privilege of attending many Broadway shows and…
11 Comments -
The Mini-CMO Mentality: The Key to a Thriving Marketing Career in the Digital Age
The Mini-CMO Mentality: The Key to a Thriving Marketing Career in the Digital Age
Throughout my career, I've sought advice and mentorship from those marketers I truly admire. For many who have an…
3 Comments -
What Can Online Dating Teach Us About Linkedin Networking?
What Can Online Dating Teach Us About Linkedin Networking?
In a world where social media dominates our lives, it can be difficult to make real connections and establish…
10 Comments -
The Climb: Three Tips for a Successful Career Transition
The Climb: Three Tips for a Successful Career Transition
Advancing your career can feel like climbing a mountain sometimes. Did you know that employees of all ages in the…
19 Comments -
Three tips to be a better LGBTQ+ Ally
Three tips to be a better LGBTQ+ Ally
Life as an LGBTQ+ employee is a world away from the challenges faced in the past. But we’re still living in a time when…
25 Comments -
Succession Planning: Who’s your #2?
Succession Planning: Who’s your #2?
Fans of the hit HBO show Succession know that planning who will take your seat once you move on can be a complicated…
3 Comments -
Be the CEO of Your Career: Building a Personal Board of Directors
Be the CEO of Your Career: Building a Personal Board of Directors
One thing we know about success: it isn’t won alone. Every person at the top would admit they got there with a little…
2 Comments -
Back to school for marketers: Four inexpensive ways to invest in your growth
Back to school for marketers: Four inexpensive ways to invest in your growth
This time of year always brings back fond memories of back to school. It’s a time for re-connecting with friends…
10 Comments -
The Career Workout: 3 Fitness Tips to Get Your Career In Shape
The Career Workout: 3 Fitness Tips to Get Your Career In Shape
It’s not fitness, it’s life. That’s the brand tagline for Equinox – where I work out every day - but it’s also the…
19 Comments
Activity
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Teresa Barreira, Global Chief Marketing and Communications Officer at Publicis Sapient, explains that marketing functions and teams need to be…
Teresa Barreira, Global Chief Marketing and Communications Officer at Publicis Sapient, explains that marketing functions and teams need to be…
Liked by Joseph Taiano
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I am truly excited to have joined Thoughtworks! To be at the forefront of blending Design, Engineering, and AI to achieve better outcomes is a…
I am truly excited to have joined Thoughtworks! To be at the forefront of blending Design, Engineering, and AI to achieve better outcomes is a…
Liked by Joseph Taiano
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The human token limit is being exceeded. During a #genai transformation, the cognitive load on employees is incredibly high. They have to do the…
The human token limit is being exceeded. During a #genai transformation, the cognitive load on employees is incredibly high. They have to do the…
Liked by Joseph Taiano
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Advisory Board
Pace University
- 1 year 7 months
Education
Serving on the advisory board of Pace University's Transformative Leadership program.
Responsibilities include:
Preserving and enhancing the reputation and quality of the program by providing strategic input and guidance to help build its value to the business community.
Offering expert guidance to Pace's faculty and students through occasional classroom visits, forums and conferences.
Promoting the program’s goal of linking industry with academia to help ensure that…Serving on the advisory board of Pace University's Transformative Leadership program.
Responsibilities include:
Preserving and enhancing the reputation and quality of the program by providing strategic input and guidance to help build its value to the business community.
Offering expert guidance to Pace's faculty and students through occasional classroom visits, forums and conferences.
Promoting the program’s goal of linking industry with academia to help ensure that their work is relevant and benefits the business community. -
Member
Retail Industry Leaders Association (RILA)
- 2 years 1 month
Economic Empowerment
Diversity & Inclusion Committee Member. Working amongst 60 Chief Diversity Officers at leading retailers to advance D&I initiatives in the industry.
Publications
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B-to-B and B-to-C Boundaries Are Blurring. Here's What It Means for Marketers
Adweek
See publicationAccenture's Joseph Taiano shares 4 imperatives for growth marketers in B2C and B2B.
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Why LGBTQ-Inclusive Advertising Is So Important
Advocate
See publicationJoseph Taiano, Managing Director of Marketing for Consumer Industries at Accenture discusses the parallels in the journey of being an Out executive and the increase in marketing of retailers to the lgbtq consumer
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Digital Bias: The New Frontier for Retail Inclusivity
WWD
WWD guest authors Joseph Taiano and Jill Standish of Accenture say in the new retail environment, merchants must look to eliminate bias in their own data.
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Join now to viewMore activity by Joseph
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Two powerhouses Dr. Johnnetta Betsch Cole and Snowden McFall joining forces; bringing us Women Making Change, LLC Focused on shining a spotlight on…
Two powerhouses Dr. Johnnetta Betsch Cole and Snowden McFall joining forces; bringing us Women Making Change, LLC Focused on shining a spotlight on…
Liked by Joseph Taiano
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Over the past few years, I’ve had the opportunity to work fractionally with a range of companies — helping them scale, launching in new geographies…
Over the past few years, I’ve had the opportunity to work fractionally with a range of companies — helping them scale, launching in new geographies…
Liked by Joseph Taiano
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