Ravit Jain

As a Content Marketing Editor in the Expert Network team and look after content marketing materials produced by and for Expert Network authors and their titles. I am responsible for a portfolio of content marketing assets for each title, liaising with Producers, Technical Editors, and the wider EN team, and individual authors and technical reviewers as necessary. I am also responsible for liaising with other teams in the business to make appropriate marketing content available, on a title by… Show more

As a Content Marketing Editor in the Expert Network team and look after content marketing materials produced by and for Expert Network authors and their titles. I am responsible for a portfolio of content marketing assets for each title, liaising with Producers, Technical Editors, and the wider EN team, and individual authors and technical reviewers as necessary. I am also responsible for liaising with other teams in the business to make appropriate marketing content available, on a title by title basis, as requirements arise, and sourcing further material where there are gaps.

- Create a repository of content marketing assets for each title, visible and available to other stakeholders
- Maintain and develop further content marketing assets as required in support of the individual title marketing for each EN author
- Ensure the completeness, accuracy, and availability of all promotional title information and materials for Expert Network titles.
- Create and maintain the Expert Network forthcoming catalogue to share with internal and external partners.
- Create, source, and curate content for the Outreach team, PTN team, Direct marketing team, and social channels.

Responsibilities:

I work with the Producer and Technical Editor of a title, and other team stakeholders, to pre-emptively produce or curate the following assets for each title across the lifecycle of the project:

- Content articles for the Hub and other partner channels in phases right from pre-pub to post-pub.
- Generate podcasts for authors to talk about the topic and promote the book.
- Providing a suggested social content plan across Expert Network titles, for integration and execution by the Packt social team
- An early pre-release extract, a “sneak preview” in the month before launch, and a highly shareable article immediately post-launch.
- An article based on an author interview with questions provided by the editor.
- The content and images for an Amazon A+ page, based on the author interview. Show less

- Primary and secondary research on new development in the field of tech
- Getting insights from an industry expert on your projects to give an edge and value to your project making it unique
- Preparing questionnaires for the authors and the clients on our product line
- In-depth market forecasting and analysis of various sectors
- Creating roadmaps while working closely with multiple stakeholders on different projects in accordance with the TAT
- Prepared market engineering… Show more

- Primary and secondary research on new development in the field of tech
- Getting insights from an industry expert on your projects to give an edge and value to your project making it unique
- Preparing questionnaires for the authors and the clients on our product line
- In-depth market forecasting and analysis of various sectors
- Creating roadmaps while working closely with multiple stakeholders on different projects in accordance with the TAT
- Prepared market engineering sheets at regular intervals that help you visualize complex data via MS Office Tools
- Internal and external stakeholder management including presentation to CXOs
- Understanding the business need, evaluating various processes and controls present in the organization, communicating control deficiencies and other issues encountered during the research process
- Keeping a tap on the commercial viability of the products Show less