About
For over two decades, I have been helping organizations leverage subscription pricing…
Courses by Robbie Kellman
Articles by Robbie Kellman
-
Selling Stuff Is Easy. Earning Trust Is Everything.
Selling Stuff Is Easy. Earning Trust Is Everything.
Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features…
3 Comments -
What Rejection Says About You (and Why It Matters)
What Rejection Says About You (and Why It Matters)
Let me start this week's newsletter with a hard truth: Your ability to handle rejection says more about you than…
3 Comments -
Subscriptions Are Here to Stay — And So Is Subscription Fatigue
Subscriptions Are Here to Stay — And So Is Subscription Fatigue
The average American consumer has 3.6 streaming subscriptions.
2 Comments -
10 Steps to Prepare Your Subscription Business for a Successful Exit—Whether Acquisition or IPO
10 Steps to Prepare Your Subscription Business for a Successful Exit—Whether Acquisition or IPO
It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. Photo by…
3 Comments -
Why Your Subscription Model Isn't Working
Why Your Subscription Model Isn't Working
While the benefits of a subscription model are clear, the shift can be emotionally taxing for employees. This is…
1 Comment -
From Layoff to Impact Award: My 23-Year Journey with the Membership Economy
From Layoff to Impact Award: My 23-Year Journey with the Membership Economy
23 years ago, I was laid off from my job after my second maternity leave. My boss called me into her office my first…
2 Comments -
Venu Sports Q&A: Everything You Wanted to Know About the Recently Announced Sports Streaming Partnership
Venu Sports Q&A: Everything You Wanted to Know About the Recently Announced Sports Streaming Partnership
Have you heard about the Venu Sports–– AKA “SPULU” a Hulu-like partnership for sports streaming? Analyst Michael…
1 Comment -
7 Ways to Use AI to Build a Better Subscription
7 Ways to Use AI to Build a Better Subscription
A “membership mindset” is the foundation of growth Before we dive into the seven ways to use AI to build a better…
2 Comments -
2023's Top Subscription News
2023's Top Subscription News
As 2023 draws to a close, I wanted to share some of the biggest stories in the world of subscriptions. It has been a…
5 Comments -
The Legal Side Of Subscriptions With Davis+Gilbert Partner Paavana Kumar
The Legal Side Of Subscriptions With Davis+Gilbert Partner Paavana Kumar
If you haven’t been focused on subscription compliance before, you definitely need to start paying attention now. The…
1 Comment
Activity
-
This leadership book didn’t start in the classroom. It didn’t start in the corner office. It started in the last rows of Madison Square Garden…
This leadership book didn’t start in the classroom. It didn’t start in the corner office. It started in the last rows of Madison Square Garden…
Liked by Robbie Kellman Baxter
-
Most things in business are lagging indicators. Revenue is a lagging indicator. Receiving value is a lagging indicator. Doing the things that…
Most things in business are lagging indicators. Revenue is a lagging indicator. Receiving value is a lagging indicator. Doing the things that…
Liked by Robbie Kellman Baxter
-
Every year, I make it a point to do a new photoshoot. It’s become a simple but meaningful tradition, a chance to not only update my professional…
Every year, I make it a point to do a new photoshoot. It’s become a simple but meaningful tradition, a chance to not only update my professional…
Liked by Robbie Kellman Baxter
Experience
-
-
-
-
-
-
-
Education
-
-
Activities and Societies: Stanford Associate; Former Vice Chair Stanford Women on Boards
Licenses & Certifications
Publications
-
The Membership Economy
McGraw Hill
See publicationAuthor of #1 New Release business book, published by McGraw Hill (Spring 2015). The Membership Economy takes advantage of rapidly changing technology and proven best practices to help organizations build strong communities of highly loyal members, who provide a predictable annuity, while bringing in new members. This book outlines this transformative business trend, and provides actionable recommendations to guide organizations in applying these tactics.
Honors & Awards
-
Stanford Associates
Stanford University
Elected to lifetime membership in honorary organization of top 1500 alumni (.7%) who have demonstrated significant and long-standing volunteer service to the University. See stanfordalumni.org/volunteer/assoc.
-
NYC Urban Fellow
-
Organizations
-
Stanford Women on Boards Initiative
Leadership Committee
- Present
Recommendations received
51 people have recommended Robbie Kellman
Join now to viewMore activity by Robbie Kellman
-
Since our first daughter was born, 27 years ago, my days have been full. Good-full, mostly, but so full. Building the business. Raising our family.…
Since our first daughter was born, 27 years ago, my days have been full. Good-full, mostly, but so full. Building the business. Raising our family.…
Shared by Robbie Kellman Baxter
-
And the next chapter begins for Drew Schwartzman. 🙌 To all of you who are starting something new, I wish you fulfillment, growth, and lifelong…
And the next chapter begins for Drew Schwartzman. 🙌 To all of you who are starting something new, I wish you fulfillment, growth, and lifelong…
Liked by Robbie Kellman Baxter
-
Woke up early, rushed kids out door - today is LAUNCH DAY 🚀🚀 Excited to introduce to the world: www.TheLaunch.Shop The Launch Shop is a…
Woke up early, rushed kids out door - today is LAUNCH DAY 🚀🚀 Excited to introduce to the world: www.TheLaunch.Shop The Launch Shop is a…
Liked by Robbie Kellman Baxter
-
The latest NeedleStack podcast dives into executive protection...check it out below.
The latest NeedleStack podcast dives into executive protection...check it out below.
Liked by Robbie Kellman Baxter
-
Being a startup CEO is a rollercoaster. Too often I find my mood is dependent on the latest business data point. Great NPS score? I’m over the…
Being a startup CEO is a rollercoaster. Too often I find my mood is dependent on the latest business data point. Great NPS score? I’m over the…
Liked by Robbie Kellman Baxter
-
Everyone chased viral growth. I chased belonging. In 2005, while Facebook was grabbing headlines… …I was busy explaining why LinkedIn was the…
Everyone chased viral growth. I chased belonging. In 2005, while Facebook was grabbing headlines… …I was busy explaining why LinkedIn was the…
Shared by Robbie Kellman Baxter
-
📚My new Reading Matters post will come out every other Wednesday. Many companies talk about creating "customers for life," but what does that…
📚My new Reading Matters post will come out every other Wednesday. Many companies talk about creating "customers for life," but what does that…
Liked by Robbie Kellman Baxter
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content