“Scott is a very smart Web Analyst. Even though he had no background in Web Analytics before he joined, he picked up new knowledge very fast. He has a very strong work ethics and nice manner. His deep knowledge on technical issues helped me a lot. I truly enjoyed working with him and he was a great asset while he was here at VS.”
About
Ecommerce Analytics guy w/ deep experience in digital measurement, strategy, and…
Activity
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Elevar launched Custom Events, and customers have been experimenting left and right. I want to share some of my favorite examples of how custom…
Elevar launched Custom Events, and customers have been experimenting left and right. I want to share some of my favorite examples of how custom…
Liked by Scott Zakrajsek
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Listen to one of the best in the measurement game, Mallory Wilberding, talk about how fusepoint helps brands determine profitable growth goals. If…
Listen to one of the best in the measurement game, Mallory Wilberding, talk about how fusepoint helps brands determine profitable growth goals. If…
Liked by Scott Zakrajsek
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When I ran my brands, I had one strategy that generated revenue (and profit) above every other strategy. And it was really simple... Drop new…
When I ran my brands, I had one strategy that generated revenue (and profit) above every other strategy. And it was really simple... Drop new…
Liked by Scott Zakrajsek
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Polaric // eCommerce Analytics for Growing Brands
See projectPolaric is born out of Sproutward—a boutique, digital consultancy led by industry veterans with VP- and C-level experience—which has been partnering with brands to build direct-to-consumer business through customer acquisition and retention since 2016.
Data is at the core of everything that has made our team successful.
While advising our clients, we found that organizations were having a hard time answering critical business questions like:
How much does it cost to acquire…Polaric is born out of Sproutward—a boutique, digital consultancy led by industry veterans with VP- and C-level experience—which has been partnering with brands to build direct-to-consumer business through customer acquisition and retention since 2016.
Data is at the core of everything that has made our team successful.
While advising our clients, we found that organizations were having a hard time answering critical business questions like:
How much does it cost to acquire a new customer? What is the lifetime value of a customer, and how does that change over time? Which products drive the best customers?
Our team tried numerous off-the-shelf tools to help clients answer these questions, but with limited success.
In response, we built Polaric to solve key problems and deliver actionable insights that drive performance:
// Analytics resources are scarce (and expensive): Our solution replaces tedious reporting and data wrangling to empower your entire team with accurate and comprehensive metrics.
// Data Wrangling: We automatically integrate 40+ data sources across paid marketing, analytics, OMS/eCommerce, SEO, and CRM
// Moving brands past basic metrics: We synthesize your data into actionable KPIs such as LTV, New Customer ROAS, and Average Repeat Rate, allowing you to segment that data across customer and product dimensions
Polaric is already helping brands like Crocs, Converse, and Hanna Andersson take control of their data and understand it in ways that have transformed their marketing and performance.
Additionally, smaller and mid-size brands generating their first million(s) in sales are also benefiting from the rich insights that Polaric offers without having to make the investment in a full analytics team.
With our competitive pricing model, your company can begin to experience the power of multiple analytics experts for less than the cost of one analyst in a matter of weeks. Find out more today!
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Web Analytics Association
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3 people have recommended Scott
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The moment a brand investment gets killed isn’t when it “doesn’t work.” It’s when revenue dips. And suddenly... the new thing becomes the…
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I think the entire direction of modern advertising is based on a totally flawed understanding of how Advertising works. Let me explain. The modern…
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Analytics ≠ describing what happened. It’s about explaining it. When a key metric drops (CR, AOV, LTV), your first instinct is often to report it.…
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