From the course: Actionable Insights and Business Data in Practice
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Solution: Make it actionable
From the course: Actionable Insights and Business Data in Practice
Solution: Make it actionable
(upbeat music) - [Instructor] Hopefully you've been able to do some quality brainstorming on how to take a plain old, regular statistical pattern and make something actionable out of it. And remember, this is a creative exercise so I don't expect you to come up with the exact same solutions that I do, but you should come up with something that gives you or your client a clear plan on the next steps to reach their goals. So let's take a look at our first one, which was a change in market demographics. Your analysis shows that there is a rising demographic in the market for your client's sandals, the squishy sandals. Previously, your market consisted primarily of middle-aged gardeners and medical staff, but now there's a substantial group of young people, 15 to 25 years old, who tag your product on their social media platforms. So we have some interesting results. What can you do about them? What can you do that is actionable? Well, here's my response, and they generally fall into the…
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Contents
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Identify actionable insights7m 24s
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(Locked)
Challenge: Is it actionable?2m 34s
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Solution: Is it actionable?3m 31s
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Make insights actionable7m 1s
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Challenge: Make it actionable2m 47s
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Solution: Make it actionable5m 29s
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Address ROI8m 18s
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Challenge: What's the ROI?3m 8s
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Solution: What's the ROI?4m 28s
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