From the course: Advanced Google Ads
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Applying automated rules - Adwords Tutorial
From the course: Advanced Google Ads
Applying automated rules
- [Instructor] Google Ads offers flexible and powerful automated rules that can trigger actions, like pausing campaigns, or sending an email alert when certain conditions are met. To get to the Automation section, go up here to Bulk Actions, and then Rules. First type of rule I'm going to look at is anomaly alerts. So if I click plus. And we're going to send an alert based on the campaigns. Going to select Send email. And it's going to run on all enabled campaigns. So now we just need to set a condition. If we look at Conversions, and then Cost per conversion. If we have a cost per conversion of more than $150 in a campaign, we want to know about it. We can set this to run just once or daily or weekly or just monthly. We need to set the lookback, so this is using data from the previous day, and that's fine for us, but we can also set it to be last seven days, rolling, previous week, same week, or even previous 30…
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