From the course: Advanced Google Ads
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Using third-party tracking tools - Adwords Tutorial
From the course: Advanced Google Ads
Using third-party tracking tools
- [Instructor] For mobile apps, you'll often need to integrate third party tracking to measure the performance of your ads. Let's run through the high level process. So first we need to go Tools and Settings and then Conversions. Then we want to click plus and Import. Now, within Import, we need to go to Third party app analytics and click Continue. Now, we don't have any app events to import right now because we haven't linked our accounts, so let's show you how that normally works. If you go to Linked accounts and then hit plus, then you want to choose your provider here. In this scenario, we'll show you the process for Adjust but it should be similar for any vendor that you use. First, you want to select your Android or iOS app and then actually search for the app here. Once you've done that, you can create a link id, and that's what Adjust needs to connect into your Google Ads account. Once you have the link id, you…
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