From the course: Building and Managing a High-Performing Sales Team
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Invest in continuous training
From the course: Building and Managing a High-Performing Sales Team
Invest in continuous training
- Sales reps that receive continuous training sell 50% more than those who don't keep up with evolving industry trends. US companies spend over $20 billion annually on sales training, but Hermann Ebbinghaus, a renowned psychologist, found out that people forget an average of 70% of the new information that they learn within a day. And within a week, they'll remember only 10%. So how can you help your team retain information? It's a case of use it or lose it. Repetition is key. Make sure your reps incorporate new skills in their daily sales practices, or have them regularly share what they've learned with the rest of their team. This not only ensures that they retain everything they learned, but also ensures your entire sales team is benefiting from new ideas and strategies. Here are some learning methods that you can use to strengthen your team's knowledge retention. First, reinforcement learning uses tools, such…
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