From the course: Graphic Design Foundations: Layout and Composition
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Surprising the viewer
From the course: Graphic Design Foundations: Layout and Composition
Surprising the viewer
- Surprise is a great tool to attract the viewer. Now, I don't mean add something terrifying that causes a crazed stampede. This is about the unexpected or doing exactly what the viewer doesn't see coming. Fortunately, most people like to find order and expect a certain level of this as a constant. You can create surprise with an unanticipated idea or you can use the layout to startle a viewer. I like to use preconceived ideas as a way in. It can be as simple as shaking up expectations subtly. This clock by the legendary Tibor Kalman at first glance is a perfectly well-designed simple clock with beautiful Bodoni. However, upon closer examination the numbers are all mixed up. The solution is visually extraordinary and memorable. On a physical object, the material can also be surprising and delightful. The cover for this book about Clorox Bleach is made with a vacuum form plastic that matches the actual packaging. Scale…
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