Marketing on LinkedIn
With Michaela Alexis
Liked by 25 users
Duration: 43m
Skill level: Beginner + Intermediate
Released: 4/14/2025
Course details
LinkedIn provides a massive opportunity to showcase your profile, organization, and work history to potential collaborators, employers, and customers. In this course, trainer, speaker, and author Michaela Alexis presents key organic methods to market your brand on LinkedIn, including leveraging AI-powered tools like profile suggestions, content writing assistance, and smart replies. Find out why you need a wow-worthy profile and what components you need to build one, now enhanced by LinkedIn's AI tools. Explore types of content you can create and leverage, incorporating AI-assisted post creation and insights. Learn how to start conversations with new connections using smart messaging. Find out how to create and manage a LinkedIn page for your business, share relevant content, and use analytics to optimize your reach. Plus, discover how employee advocacy, supported by LinkedIn's engagement tools, can help you grow your brand presence and LinkedIn page faster and more effectively.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
Contents
What’s included
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.