From the course: Remote User Testing with UserTesting.com
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Compare two experiences: Direct comparison - Adobe XD Tutorial
From the course: Remote User Testing with UserTesting.com
Compare two experiences: Direct comparison
- [Instructor] When you're contemplating more than one design approach, it is helpful to understand the benefits and disadvantages of both. In some cases, you want to learn which version to choose and why. Testing two experiences at once can be accomplished in a couple of ways. One approach is to have one group of people compare two versions of a design solution, a direct comparison. This enables you to get feedback that requires them to choose their preferred version and describe what they like and don't like about both approaches. The best practice is to counter balance which version is shown first to each user to manage bias. User testing handles this for you by showing half of the participants version A first and the other half version B first. To do this, you will need to select your audience and then set up a test using the balanced comparison option. Once you turn this on, you will see that there are four…
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Contents
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Observe the "do", Listen to the "say": How to structure an unmoderated usability test7m 17s
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The short test: How to structure an unmoderated quantitative test3m 32s
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Compare two experiences: Direct comparison3m 43s
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Compare two experiences: Indirect comparison3m 51s
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How to test language, messaging, or copy2m 52s
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How to test imagery, video, and audio4m
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The efficient test3m 44s
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What am I seeing? Assessing tasks4m 55s
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What am I hearing? Deep listening for verbal questions2m 42s
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How strongly do people feel? Understand ratings1m 23s
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Multiple choice questions: Quick trends and patterns2m 2s
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Written questions: Quick quotes, tone, and language1m 59s
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The unmoderated interview5m 9s
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