From the course: Remote User Testing with UserTesting.com
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How to test imagery, video, and audio - Adobe XD Tutorial
From the course: Remote User Testing with UserTesting.com
How to test imagery, video, and audio
- [Narrator] Often, we want to understand how people react to visual language, which might include color, font, imagery, or rich media such as audio or video, or how it all works together. Testing in this context is a matter not just of showing people the asset and asking for general feedback. You should also consider two more things. Whether you need to focus on a single part of the experience or the higher level holistic experience. Basically you'll be showing people an asset and asking for feedback, but how you ask for the feedback and what elements you elect to show at once, or together, or at a time, will impact the feedback you get. So what does asset mean? Assets can take a variety of forms. You might have specific images like icons, pictures, or webpages, or rich media like video or audio. If you want to understand elements of the experience, such as how color is communicating the urgency of the message…
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Contents
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Observe the "do", Listen to the "say": How to structure an unmoderated usability test7m 17s
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The short test: How to structure an unmoderated quantitative test3m 32s
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Compare two experiences: Direct comparison3m 43s
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Compare two experiences: Indirect comparison3m 51s
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How to test language, messaging, or copy2m 52s
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How to test imagery, video, and audio4m
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The efficient test3m 44s
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What am I seeing? Assessing tasks4m 55s
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What am I hearing? Deep listening for verbal questions2m 42s
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How strongly do people feel? Understand ratings1m 23s
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Multiple choice questions: Quick trends and patterns2m 2s
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Written questions: Quick quotes, tone, and language1m 59s
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The unmoderated interview5m 9s
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