From the course: Remote User Testing with UserTesting.com

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The unmoderated interview

The unmoderated interview

- [Narrator] Unmoderated interviews provide you with an opportunity to hear people's perspectives and stories without having someone there to listen and drive the conversation and that means that as a result, these often encourage people to be even more open and direct in their feedback. So why might you choose to do them? There are a great number of reasons, but I think the most important ones are really about sometimes it's important to have someone not be in the room so that you don't have an issue around moderator bias. Sometimes people can be a distraction because they say things or react in a way that makes people feel judged. The second piece is sometimes you need to get a lot of feedback very quickly and not having a moderator in the room means that you can potentially have people all over the world in a very short period of time, or even asynchronously at the same time providing feedback. When you want to…

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