From the course: Remote User Testing with UserTesting.com
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The unmoderated interview - Adobe XD Tutorial
From the course: Remote User Testing with UserTesting.com
The unmoderated interview
- [Narrator] Unmoderated interviews provide you with an opportunity to hear people's perspectives and stories without having someone there to listen and drive the conversation and that means that as a result, these often encourage people to be even more open and direct in their feedback. So why might you choose to do them? There are a great number of reasons, but I think the most important ones are really about sometimes it's important to have someone not be in the room so that you don't have an issue around moderator bias. Sometimes people can be a distraction because they say things or react in a way that makes people feel judged. The second piece is sometimes you need to get a lot of feedback very quickly and not having a moderator in the room means that you can potentially have people all over the world in a very short period of time, or even asynchronously at the same time providing feedback. When you want to…
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Contents
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Observe the "do", Listen to the "say": How to structure an unmoderated usability test7m 17s
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The short test: How to structure an unmoderated quantitative test3m 32s
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Compare two experiences: Direct comparison3m 43s
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Compare two experiences: Indirect comparison3m 51s
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How to test language, messaging, or copy2m 52s
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How to test imagery, video, and audio4m
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The efficient test3m 44s
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What am I seeing? Assessing tasks4m 55s
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What am I hearing? Deep listening for verbal questions2m 42s
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How strongly do people feel? Understand ratings1m 23s
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Multiple choice questions: Quick trends and patterns2m 2s
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Written questions: Quick quotes, tone, and language1m 59s
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The unmoderated interview5m 9s
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