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Written questions: Quick quotes, tone, and language

Written questions: Quick quotes, tone, and language - Adobe XD Tutorial

From the course: Remote User Testing with UserTesting.com

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Written questions: Quick quotes, tone, and language

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- [Instructor] Written response questions help you to understand tone as well as elicit feedback around the language and word choice at a glance. The unique value of them is that you can read faster than you can listen, which means that you can use the metrics page to quickly read through what people have written and then decide whether or not you want to watch the accompanying video. When writing these questions, think about providing guidance about just how much feedback you want. For example, you can ask people to only provide about two to three sentences or a couple of words or even phrases in order to describe something that they've seen. Another strategy is to use written questions to capture quotes. You can leverage smart tags, which surface and categorize the adjectives that people use, to understand the sentiment that's reflected in the language that people are using. You can also download the Excel report…

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