Introduce yourself with a profile summary - LinkedIn Tutorial

- Imagine this, you're in the elevator and suddenly the CEO of your company steps in. You've got just 30 seconds to make an impression that could change everything. What do you say? Now, let's flip the scenario to LinkedIn. Think of your profile summary as that virtual elevator moment. It's your chance to introduce yourself, your expertise, and your impact in a way that grabs attention and leaves a lasting impression. Ready to make it count? Your profile summary appears in your About section in your profile and should be concise, impactful, and all about you. It should highlight your mission, motivation, key skills, and experience while featuring the right key words to stand out in your industry. And here's the best part, it's your time to shine. So make sure you showcase your career wins, aspirations, and what sets you apart. I get it, writing a summary about yourself can feel daunting, but trust me, you've got this. Here's a simple format to help you get started. Think of your profile summary as an introduction to who you are, what you do, why what you do matters, and the contribution you want to make or impact you want to have. Let's dive deeper into each of these and bring them to life with some real world examples. Who are you? Since your summary is an introduction to you, kick it off by introducing yourself and what you're all about. Maybe you're an inspiring leader, leveling the playing field for underserved communities, or a passionate teacher on a mission to empower young women in STEM by leading robotics camps for girls. Or maybe you're a graphic designer who uses visuals to tell stories and convey impactful messages. Whatever it is, share who you are with your audience in a way that's clear, engaging, and memorable. What do you do? Give people a glimpse into your world. Do you lead a team of engineers, ensuring your company's site is always up and running smoothly? Or perhaps you own a barber shop where you don't just give haircuts, you create a personal experience making every customer feel like family. Providing a clear and compelling introduction to what you do makes it easier for others to connect with your professional story. Why does your work matter? What gap are you filling with the work you do? Maybe you're at a nonprofit empowering women to become economically self-sufficient through job training programs. Why does that matter? Because you're not just teaching skills, you're helping women build businesses and create lives of financial freedom. Or perhaps you're a general contractor running your own business by overseeing construction on people's homes. That work matters because you're helping people bring their dream homes to life and saving them time, money, and stress by managing every detail, from subcontractors to installations. And last but not least, what's the contribution you want to make or impact you want to have? Maybe you're passionate about equipping people with the skills to thrive in the fast evolving world of tech and innovation. Perhaps you're helping people experiencing homelessness find stable permanent housing so they can rebuild their lives with dignity. Or maybe you're driving sustainable solutions that protect the planet and create a greener future for generations to come. Get ready. In the next video, I'll show you how to bring it all together and add your newly crafted summary to your profiles About section. Everyone has a story to tell. Make sure you stand out by putting you at the center. Highlight your contributions, impact, and accomplishments.