From the course: SharePoint: Creating Communication Sites

Identifying and understanding your audience - SharePoint Tutorial

From the course: SharePoint: Creating Communication Sites

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Identifying and understanding your audience

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- [Instructor] Your next step in creating your SharePoint site is to identify the target audience. Identifying the target audience is a critical step to ensure that our communication efforts are effective. By understanding who we are, and who we're communicating with, we can tailor our messages, and strategies to meet their specific needs, and preferences. User personas are fictional representations of our target users. Based on research and data, they help us understand our user motivations, their behaviors and challenges, enabling us to create tailored content. How do we gather that information? One of the first steps is to conduct a stakeholder interview. Stakeholder interviews provide valuable insights into the needs, and expectations of our audience. Engaging with stakeholders allows us to align our communication strategies with their goals, ultimately enhancing the effectiveness of our efforts. By analyzing that user data and behavior, we can identify trends, and understand our audience. Using this data, we can make informed data-driven decisions that enhance our communication strategies, and improve content. Once you've gathered that information, it's important to analyze, and decide what your audience needs and preferences are. This is a crucial step for tailoring your communication efforts. By understanding what your audience values, we can create content that resonates with them, and drives engagement. As you're building your site and your strategy, it's a good idea to gather your user feedback through surveys, and understanding the effectiveness of your strategies. By implementing your surveys, we can tailor our content to better meet the needs of your audience, and enhance their experience. This is probably my favorite one, is identifying their common pain points, and requirements. How many of us like to go through, and dig in our email box looking for information? By giving people the ability to self-serve, and find information for common problems, you're going to gain a loyal audience. Identifying those common pain points, and requirements helps us understand those challenges are users face. By addressing these issues ahead of time, we can create effective solutions that enhance the user experience, and improve their overall satisfaction. Finally, we're going to segment that audience based on their roles and interests. Instead of creating one big page with all of the information on it, wouldn't it be great to have our sections of our newspaper targeted to a specific audience? By segmenting the audience based on their roles, and interests, it allows us to personalize our content, and their engagement. By tailoring our communication strategies, we can enhance their satisfaction, and drive better results.

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