From the course: Storytelling for Data and Design
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Optimizing for retention - Canva Tutorial
From the course: Storytelling for Data and Design
Optimizing for retention
- [Instructor] Grabbing someone's attention with a flashy action sequence is one thing. But consistently keeping it is a whole new ball game. Stories that captivate your audience and leave them hooked for the duration of the telling are challenging to build. In this lesson, you will learn how to use data and analytics to gather authentic audience feedback, and further your storytelling efforts. Now don't panic, we're not going to dive into mathematics, or statistical analysis, even though those two fields are essential for storytelling, believe it or not. Instead, we're going to focus on two key aspects. Number one, how do you create an authentic environment where your audience doesn't feel pressured, but relaxed and genuine? Number two, how do you quantify and capture your audience's reactions when they matter the most? Well, to tick those two boxes at SkildLabs we host digital live learning events. They allow us to…
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