National World today confirmed the immediate closure of Shots! TV, the video service launched in 2023. Malcolm Denmark, CEO of National World, said: "The decision to close Shots! TV reflects our commitment to ensuring National World remains focused on our core business—delivering exceptional local journalism to communities across the UK. Unfortunately, Shots! TV was launched as an expensive vanity project, which has proven to be both financially imprudent and strategically distracting." Mr Denmark added, "We aim to invest our valuable resources into projects that deliver meaningful revenue and strengthen our primary mission of serving local markets. Our focus will be firmly on sustainable, impactful journalism that resonates locally and provides clear value to both our readers and advertisers." The closure of Shots! TV will allow National World to redirect resources back to its trusted local news brands, reinforcing their role as indispensable community resources. "We remain fully committed to our loyal audiences and commercial partners," Mr Denmark concluded. "By refocusing on our proven strengths, National World will ensure its brands continue to thrive in the long term."
Great to see the business back focusing on the core brands. It’s an important time for trusted information and regional publishing can be a major force in this.
Long live local!!!
Director at Orange Juice Communications. Delivering award-winning PR and marketing campaigns, online events, news stories and digital content to grow your audience.
3wGood to see this nonsense called out for what it was - an expensive vanity project. Next step, stop posting national stories on local papers’ Facebook pages. Nobody in Northampton gives a monkeys about what’s happening in Sunderland or Portsmouth. Life is local.