𝐅𝐫𝐨𝐦 𝐕𝐢𝐬𝐢𝐨𝐧 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭 𝐋𝐞𝐚𝐝𝐞𝐫
Four and a half years ago, as COVID-19 stalked the country, I founded Element 2 with nothing but an idea, a bold vision, and a refusal to believe it couldn’t be done.
The mission? To create the UK’s first national hydrogen refuelling network and lead the charge in decarbonizing transport infrastructure.
What started as a concept, sketched literally on the back of an envelope, quickly grew into a multi-million-pound business, now recognized as the UK’s leader in hydrogen fuelling. Along the way, I’ve secured millions in funding, built partnerships, and recruited a world-class team, all while navigating one of the most transformative sectors of our time.
Make no mistake: building a business from scratch to market leadership takes everything.
As Founder and CEO, I’ve dedicated every waking second to driving Element 2’s success—which meant putting other opportunities on hold, ignoring potential ventures, and, frankly, pushing aside anything that wasn’t mission-critical. That kind of all-in commitment is the only way to take an idea from zero to industry leader.
Now, as Element 2 enters its next chapter, the business is well-positioned for future growth, and the time is right for me to step back from day-to-day leadership. I’m proud to see the foundations I’ve built—from the strategy to the infrastructure—set to continue driving the energy transition forward.
None of this would have been possible without the investors, partners, clients, and colleagues who believed in the vision and backed the journey from the very start. Your trust and support have been invaluable in making Element 2 what it is today.
Together, we’ve built something transformative—something that will shape the future of decarbonized transport in the UK.
The work is far from over, and the last four years have given me plenty of more stories for my forthcoming book on entrepreneurship, “𝘽𝙤𝙧𝙣 𝙩𝙤 𝘿𝙞𝙨𝙧𝙪𝙥𝙩: 𝙀𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨𝙝𝙞𝙥, 𝙍𝙤𝙘𝙠 𝙖𝙣𝙙 𝙍𝙤𝙡𝙡, 𝙖𝙣𝙙 𝙎𝙪𝙧𝙫𝙞𝙫𝙞𝙣𝙜 𝙩𝙝𝙚 𝙎𝙝𝙞𝙩𝙨𝙝𝙤𝙬.”
