Starting meaningful conversations at networking events is about genuine curiosity and value-driven engagement. Instead of generic small talk, ask open-ended questions like “What’s the most exciting project you’re working on right now?” or “What challenges are you seeing in your industry?” Listen actively, find common ground, and share insights that add value. A great way to stand out is by offering helpful connections or ideas rather than just talking about yourself. Keep the conversation natural—authenticity builds stronger relationships than rehearsed pitches. And don’t forget to follow up afterward to keep the connection alive.

At networking events, most people are trying to "sell" something—whether it’s a product, themselves, or their company. Many shy away at the first hint of sales talk, so authenticity is key. Instead of simply stating your job when asked a question, share your passion instead (pro tip: even if it relates to your work). For example, this: "Hi, I'm Dan, and I've been in talent and staffing for almost 20 years." Or this: "Hi, I'm Dan. I'm passionate about educating businesses on improving their bottom line through diverse talent strategies." It's human nature to respond to passion and energy, as compared to a job/company overview. So, even if you're a solopreneur, talk about your passion first, not your company.

80% of professionals say networking is key to career success (LinkedIn). Skip generic intros—ask insightful questions like “What’s the most exciting trend in your industry?” Listen actively, share a relevant insight, and follow up on LinkedIn with a personalized note. Meaningful conversations lead to lasting connections, not just exchanged business cards.

Seek to understand, be curious and engage in genuine conversations with those around you. Everyone has an enticing story to share. Follow up via LinkedIn.

Every contributor so far has recommended a soft opener question to open them up on a topic that they're excited about like "what's something you're really excited about..." SNORE. If you walk up to me with that stale cold call vibe I am out. I know you're not really listening to my answer anyway, you're just waiting for your IN. Pass. Instead RESEARCH AND PLAN in advance. Identify key people you need to meet, learn what they're working on. Instead of wasting their time approaching them like a random reporter, walk right up to them, and let them know by using their name - that you admire them and HAD to say hello. Don't start with YOU, your company, your product or, for goodness sake any cold bs questions.

Be sincere Be curious Be authentic And acknowledge not every connect will lead to “meaningful connections” and if you try to force it, they will know it

Everyone who networks does so with a goal in mind. Therefore, you should start conversations that’ll enable you to respectfully yet quickly identify who matches your goals and who doesn’t. One way to do that is by creating conversation starters based on the following formula: profession + personal interest + goal = conversation starter. Ex: real estate + travel + new client = “Traveling has allowed me to see such diverse architecture, but for me, nothing quite compares to Paris. Is there any architecture you really love?” Ex: wfh customer care + music + job as VA rep = “Active listening is a skill I’ve honed through many client calls. In your experience, how does effective communication impact success in roles like VA services?”

Identify the people who fit your ideal client profile and walk right up to introduce yourself. Focus on learning about them and sharing who you are without pushing a sales pitch. Networking is all about making genuine connections. Be curious about their story, and let them see yours. Relationships built on real conversation naturally open doors.

A lot of people overthink networking. The truth is, meaningful conversations start when you're actually present. Put your phone away. Pay attention to who’s talking and what they're saying. That’s your starting point. Then go introduce yourself. If it feels awkward, good that means it’s real. Awkward is way more memorable than being another quiet observer in the background. No one remembers the NPCs. And here's the hack: people love to talk about themselves. Ask a real question. Let them open up. You’ll learn more, connect faster, and they’ll walk away remembering you as someone worth talking to. You don’t need a pitch. Just show up, be curious, and talk to as many people as you can. That’s how real connections happen.

Skip the generic “So, what do you do?” and go for something more engaging—comment on the event, ask about their latest project, or share an interesting insight. People remember conversations that feel natural, not scripted. Just be curious, listen well, and let the connection flow!