United States Recruiting Trends 2012 | English
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The 2012 recruiting trends report highlights that hiring in the US is robust, with over 50% of companies experiencing an increase in hiring volume. Key challenges include competition for top talent and the necessity of passive talent pipelining, while quality of hire remains the most important recruiting metric and employer branding is a critical focus. Despite these dynamics, the use of data-driven decision making in recruiting is lacking, as less than 30% of organizations regularly measure their employer brand.
United States Recruiting Trends 2012 | English
- 1. Recruiting Solutions 2012 Recruiting Trends – US Snapshot ORGANIZATION NAME
- 2. Methodology All respondents: work in a corporate HR/recruiting setting Surveyed 755 recruiting represent an even mix of small, midsize and large enterprises professionals in the US with have at least some budget authority a LinkedIn profile. focus solely or significantly on recruitment May - July 2012 Nordics: 113 Netherlands: 226 UK: 334 Canada: 299 Germany: 97 Spain: 100 France: 224 USA: 755 Italy: 99 Australia: 280 Brazil: 226 India: 255 2
- 3. 6 notable US trends - summary 1. Hiring surprisingly healthy 2. The (competitive) heat is on 3. Passive talent and pipelining remain essential 4. Quality of hire the name of the game 5. Employer branding the hot topic 6. Data-driven decision making is Achilles heel 3
- 4. 1. Hiring surprisingly healthy
- 5. Among those who are hiring, over 50 percent seeing volume increase in 2012 100% 100% 80% Hiring more 80% 38% 52% 52% 50% 60% 60% Hiring same 34% 40% 40% 38% 33% 35% 20% Hiring less 20% 28% 10% 15% 15% 0% 0% 2011 2012 2011 2012 “Considering only full and part-time professional employees, how do you expect the hiring volume across your organization to change this year?” 5
- 6. Budget growth not keeping pace with hiring growth 100% 100% 37% 37% 30% 80% Increase 80% 41% 60% 60% Same 43% 40% 45% 40% 53% 45% 20% Decrease 20% 27% 18% 14% 10% 0% 0% 2011 2012 2011 2012 “How has your organization's budget for recruiting solutions changed from last year?” 6
- 7. 2. The (competitive) heat is on
- 8. Top US obstacles to attracting top talent reflect highly competitive landscape Biggest obstacles to attracting top talent Compensation 1 46% 2 39% Competition 2 38% 1 41% Lack of awareness or interest in our employer brand 3 23% 3 25% Location 4 22% 4 25% Recruiting team too small 5 19% 5 15% Recruiting team doesn't have the right tools/systems 6 15% 6 13% Lack of awareness that we're hiring 7 14% 7 12% Inability to effectively use data to improve our approach 8 9% 8 9% Quality of talent currently at our company 9 6% 9 7% Recruiting team skills 10 6% 11 4% Company performance 11 5% 10 6% Other 10% 11% 8
- 9. Chief competitive threats Recruiting leaders in the US are most concerned their competitors will… Invest in employer brand Build and nurture strong talent pools or pipelines Learn to use social networking and social media more effectively
- 10. Similarities between competitive threats and top long- term trends; passive candidate recruiting leads Top long-lasting trends Finding better ways to source passive candidates 1 40% Utilizing social and professional networks 2 39% Upgrading employer branding 3 25% Boosting referral programs 4 25% Training recruiters and hiring managers 5 25% Optimizing your career site 6 20% Reducing dependence on job boards 7 16% Measuring quality of hire more consistently 8 16% Reducing spend on staffing firms 9 14% Using mobile for recruiting 10 12% Recruiting globally 11 11% Video interviewing 12 10% 10
- 11. Pressure makes recruiting “challenging”, though it remains “fun” and “important” “Recruiting is…” 11
- 12. 3. Passive talent and pipelining remain essential
- 13. Most believe in the importance of passive talent and the practice of pipelining talent Passive talent Pipelining talent Passive talent a focus Engaged in pipelining talent Passive talent not a focus Not engaged in pipelining talent 21% 38% 62% 79% 13
- 14. 4. Quality of hire the name of the game
- 15. Quality of hire is the single most important metric for corporate recruiters; cost per hire surprisingly low on list Single most important recruiting metric Quality of hire 1 45% 45% Hiring manager satisfaction 2 24% 22% Time to fill 3 23% 21% Cost per hire 4 6% 8% Other 5 3% 3% 15
- 16. Fastest-rising source of quality hires: internal hires; Fastest falling: legacy job boards Biggest YoY Best sources for key quality hires changes Employee referral programs 1 46% -5% Company career website 2 38% +3% Internet job boards 3 35% -6% Social professional networks (e.g. LinkedIn) 4 31% +2% Internal hires 5 31% +4% Recruitment agencies 6 19% Internet resume databases 7 18% College recruiting programs 8 12% Your ATS/internal candidate database 9 10% -3% Print newspapers/trade journals 10 4% General career fairs 11 4% Your CRM system 12 3% 16
- 17. 5. Employer branding is the hot trend
- 18. Employer brand seen as critical in hiring great talent 82% 83% Agree that employer brand has significant impact on ability to hire great talent 68% 69% Agree that employer brand is a top priority for their organization 18
- 19. Despite the climate of ‘more with less’, companies investing in employer branding Increasing (56%) or 94% maintaining (38%) their investment in employer brand in 2012 91% 19
- 20. 6. Data-driven decision making is Achilles heel
- 21. Despite its importance, measurement of employer brand inconsistent, and US lags behind other markets Regularly measure the health 29% of employer brand in a quantifiable way 33% Regularly survey candidates 21% to understand employer brand position 32% 21
- 22. In general, talent acquisition must become more data- driven in order to lead the business Believe their organization 25% utilizes data well to make hiring decisions 26% Believe they are average, 75% or poor at using data to make hiring decisions 74% 22
- 23. 6 notable US trends - summary 1. Hiring surprisingly healthy. Despite macro trends, US hiring is relatively strong. Over 50 percent say hiring volume up from 2011; another one-third hiring at same rate. However, ‘more with less’ trend continues as hiring volume growth outpaces budget growth. 2. The (competitive) heat is on. Compensation and competition are cited as biggest obstacles to hiring top talent; respondents are most worried their competitors will invest in employer branding, pipelining talent and using social platforms more effectively. 3. Passive talent and pipelining remain popular. 62 percent say passive talent is a focus, and almost 80 percent do some form of talent pipelining. 4. Quality of hire the name of the game. 45 percent cite quality of hire as most critical metric; career sites, professional networks and internal hires are rising as quality sources. 5. Employer branding the hot topic. 82 percent agree employer brand has a significant impact on ability to hire great talent; over two-thirds say it’s an organizational priority. And 94 percent are either increasing or maintaining employer brand investment. 6. Data-driven decision making is Achilles heel. Despite the importance of employer branding, less than 30 percent regularly measure, and only 21 percent survey candidates. Only one-quarter say they use data well to make hiring decisions. 23
- 24. Additional resources On how to recruit http://talent.linkedin.com/passivetalent passive talent On how to dial up your recruiting impact on http://talent.linkedin.com LinkedIn On best practices in COMING SOON employer branding Read our blog http://lnkd.in/talent-blog See more research http://lnkd.in/hireonlinkedin Follow us @hireonlinkedin 24
- 25. Sampling and methodology Survey fielding occurred between late May and late July 2012 N=755 talent acquisition professionals located in the United States, who – work in a corporate HR/Talent Acquisition department – have at least some authority in determine their company’s recruitment solutions budget – focus exclusively on recruiting, manage a recruiting team, or are HR generalists who spend more than 25 percent of their time recruiting Comparisons to 2011 data are taken from 2011 Global Hiring Trends research, which fielded between late April and early June, 2011 – n=790 talent acquisition professionals with identical sampling criteria and methodology to 2012 Global numbers are reported as un-weighted averages of corporate recruiter responses from the following countries: – Australia, Brazil, Canada, France, Germany, India, Italy, Netherlands, Nordics (Norway, Sweden, Denmark, Finland), Spain, UK, & US Participants are members of LinkedIn who have opted to participate in research studies. They were selected based on information in their LinkedIn profile and were contacted via email.