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Designing The User Experience Curve 2.0

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Andy Budd, profile picture
Andy Budd

The document discusses designing user experiences to move beyond usability and functionality to create experiences that are meaningful, pleasurable, and memorable. It presents the User Experience Curve model which outlines a hierarchy of needs from basic tasks to more subjective experiences involving aesthetics, flow, and emotional engagement. The goal is to cross the "chasm" from task-focused design to experience-focused design that brings joy and excitement to users.

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Designing The User Experience Curve 2.0
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