Mobile and Informal Learning: Trends for 2012
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The document discusses the evolution of learning in the context of mobile and social technologies, highlighting the shift from traditional e-learning to more informal and interactive learning methods. It addresses the rise of mobile devices, the increasing importance of gamification, and the consumerization of employee expectations in the workplace. Additionally, it explores various applications of mobile learning and emphasizes the necessity for organizations to adapt their learning and development frameworks to leverage these advancements.
Mobile and Informal Learning: Trends for 2012
- 1. From E-Learning to We-Learning & m-LearningUnderstanding the Mobile and Social Learning MarketplaceJosh BersinPresident and CEOOctober, 2011
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- 4. Research for This Presentation
- 5. When did the World Change?The Mobile, Borderless WorkplacePeerCandidateCustomerEmployeeManagerPartnerMentorContractor
- 6. Fundamental Shifts in Technology
- 7. Explosion in Mobile Internet Market
- 8. New Devices Transforming BusinessVolume: More than 1.3 billion mobile phones on the market todayTablets Rule: Apple sold 8 million iPads in Q2 alone, up from 14 million in all of 2010. Goldman Sachs estimates 55 million tablets sold in 2011, vs. 409 mm PCs.Constant Use: 34% of mobile phone users under the age of 34 “sleep with their mobile phones”Video: YouTube now delivers more hours of video each day than all the traditional networks combined, 69% of all web traffic todayPlatform Changes: Apple and Android expected to capture 73% of all mobile phone browsing in 2011 (but not in business yet)Gamification: The fastest growing application on mobile devices is games (23%)Big Data: Data traffic on mobile devices is growing at 54% cagr and 2/3 already have 3G, this is the decade of BigData.Consumerization: Employees expect the consumer experience they have at home at work.
- 9. How Rapidly Mobile has Changedapps andlocation awareinternet devicesmart phoneportabletransportableVoice, TextGraphics, MouseVideo, Touch, Fingers
- 10. Tablets Start to TakeoverCameraLaptopVoiceMoviePlayerNewsReaderBookReaderRemoteControlGamePlayerSalesToolIn-StoreDeviceInventoryToolLearningTool
- 12. Mobile Devices Now Used for Everyday Life
- 13. What would You Be Willing to Give Up for a Week to Keep your Mobile Phone?Brushing teeth: 22%Sex: 33%Exercise: 54%Caffeine: 55%Gaming is now the fastest growing application on mobile devices
- 14. What does this mean for corporate learning?
- 15. Evolution of Learning SolutionsTechnology and Strategies have Evolved as Tools EvolveLearning PathsRole-BasedCompetency-BasedLearningCareer DevelopmentDeep SpecializationLeadership DevelopmentRich CatalogUniversityInstructional DesignKirkpatrickRapid E-LearningInformation vs. InstructionSearch, Collaboration, Community Information ArchitectureE-LearningGet Materials OnlineBlendedLearningCollaborative / SocialLearning, Content Mgt,Rich MediaInteractivitySimulationLMSE-Learning PlatformLMSEnterprise Learning PlatformLearning PortalBlogs, Wikis, Twitter,Mobile, and Social NetworksGet MaterialsOnlineExpand, BlendImprove E-LearningSolve TalentProblemsInformal LearningSkills & SpecializationMobile Internet EverywhereLocation awarenessInformation FeedsLearning and Performance Integrated20012004201120072015
- 16. The Traditional Way we Think about Training…Learning ProgramsFormal Program Design(ADDIE or other)ApproachesOrganization, Governance, and ManagementLearning ArchitectureDisciplines of L&D(Instructional Design, Kirkpatrick, …)Tools and Technology(LMS, Development Tools, …)
- 17. The Modern ApproachLearning ProgramsAudiences, Problems, and EnvironmentInformalFormallyDesignedTrainingSocialOn-DemandEmbeddedApproachesOrganization, Governance, and ManagementLearning Architecture 20% 80%DisciplinesNew DisciplinesTools and TechnologyNew Tools and TechnologyLearning CultureBersin & Associates Enterprise Learning Framework®
- 18. 3 Forms of Informal LearningOn-DemandE-Learning Courseware
- 19. Search
- 20. Books, Articles
- 21. Videos
- 22. Podcasts
- 24. Job AidsSocialWikis, Blogs, Forums
- 26. Social Networks
- 30. Facebook, LinkedIn, …EmbeddedPerformance Support
- 32. Feedback
- 35. Quality Circles
- 37. Applications
- 38. GamesTypes of Informal LearningMobile as atransformationalopportunityMobile as an enablerMobile as an accelerator
- 39. What are some applications for mobile learning?
- 40. Ever-Widening Range of Mobile Learning Applications
- 41. Keller Williams Realtym-Learning used for formal sales trainingU.S. franchise real-estate firm describes themselves as a coaching/training company that happens to be in the real estate business.Mobile extension to video in the classroom is now a mobile content library.MP3, MP4 file formats for audio and video download to mobile devices (iPod / iPhone, BlackBerry, media player)Core business skills, technology, leadership, inspiration, culture, events, and commercials now being distributed
- 42. AccenturePodcasting around the worldStrong need for on-demand access to easily consumable content.Leaderships wanted a channel to quickly refresh associates on timely topics.Low-cost ($3-$4 per person) podcasting using existing conferencing bridge system.Subscription or search access via mobile device.Minimal time, no new tools needed.96% reduction in cost over courseware80% reduction in cost over rapid e-learningIn first six months 20,000 employees used them
- 43. Kelley Executive Partners and Coca-ColaAlternative Reality GameNeed to train Coca Cola managers and executives about how social media is being used by young customers around the worldCreated an alternate reality game (ARG) that combines social and mobile technologies, along with collaborative and competitive team problem-solving.21st century version of an interactive business simulation. Free technologies are used. Costs are the resources required for facilitating/coaching/instructional design.Most recent was over 4 days, included 16 executives.Used microblogs, blogs, YouTube videos, GPS, and smartphones to send and receive information from the game’s story.
- 45. Learning Integrated with ApplicationsLearning Integrated into the Application
- 46. Learning Integrated into the Application
- 47. Learning Integrated into the Application
- 48. Learning Integrated into the Application
- 49. What are the solution providers to use?
- 50. The Mobile Learning MarketplaceA messy market which has been very long in coming….
- 60. The Social Learning Platform MarketSharepoint
- 61. Lotus
- 62. Internal PortalsLMS ProvidersFrom Bersin & Associates LMS2011 Industry Study – selected providershttp://www.bersin.com/Store/Details.aspx?docid=103313427
- 63. What are the considerations for mobile applications?
- 64. m-Learning-specific factors to consider
- 65. General Questions for Mobile Providers
- 66. Directions to Consider:Current State of e-Learning
- 67. Real-Time Collaboration and Training:Laparoscopic Surgery TrainingSource: RPI
- 68. Video as PrimaryVideo – Desktop Teleconference, Mobile Video, TelepresenceSimultaneous Instructor and Virtual EducationSource: Vidyo, 2010Source: Human Productivity Lab and Cisco, 2006.Source: Apple, 2010.
- 70. A New Set of RolesLetting go of the “Content Design and Delivery” RoleContent StandardsAuthoring ToolsContent System(s)Publishing ToolsInformation ArchitectureContentManager(Media)PortfolioManagerPerformanceConsultantTalentManagementExpertEmployeeCommunityManager(Interactions)Community ManagementSharing GuidelinesCultural ReinforcementRewards and FeedbackMonitoring and StandardsConnectionManager(Directories)Systems IntegrationInterface to IT standardsExpert Directories
- 71. The New L&D Organization
- 72. Some closing thoughts…L&D teams need to examine your readiness and tool setsDeveloping world leading in mobile adoption“e-” Learning“m-” Learning (‘e’ and ‘m’ losing relevance)Timeliness, proximity, versatility are keys to becoming a high-impact learning organization
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Editor's Notes
- #15: The traditional corporate training department…