Paymetrics Deck - Seed Round
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Paymetrics gives PayPal users a simple, powerful dashboard that provides an at-a-glance view of their business sales. It aims to increase seller revenue by providing metrics, generating actionable statistics and graphs, educating users on driving forces behind metrics, and integrating with third-party solutions. Paymetrics offers both free access to its complete dashboard to quickly gain users, as well as paid subscriptions for additional features and third-party integrations.
Paymetrics Deck - Seed Round
- 1. PAYMETRICS ANALYTICS FOR PAYPAL Shannon Sofield shannon@paymetrics.com angel.co/paymetrics
- 2. 2 • 14ANGEL.CO/PAYMETRICS WHAT WE DO PAYMETRICS GIVES PAYPAL USERS A SIMPLE, POWERFUL reporting DASHBOARD THAT PROVIDES AN AT-A- GLANCE VIEW OF THEIR BUSINESS sales.
- 3. THE PROBLEM 3 • 14ANGEL.CO/PAYMETRICS PayPal does not provide tools that allows merchants to get an understanding of their business. Monthly Revenue is a commonly used metric, but it is often a poor, lagging indicator of business health. The current reporting process involves laborious, manual tasks which are prone to user error. Without accurate KPIs, business owners make uneducated decisions that fail to grow their business. ‣ LACK OF UNDERSTANDING ‣ REVENUE IS A POOR METRIC ‣ MANUAL REPORTING ISSUES ‣ STRATEGIC BUSINESS DECISIONS
- 4. 7 • 14ANGEL.CO/PAYMETRICS market opportunity PayPal has more than 8 Million Business Accounts. In 2014, PayPal Merchant Services transacted $168B, an increase of 34% Year Over Year. IDC predicts that Visual Data Discovery Tools will grow 2.5X faster than the rest of the Business Intelligence (BI) market. PayPal Checkout was added to 69,379 websites last month. - https://www.paypal-media.com/about - http://www.idc.com/getdoc.jsp?containerId=prUS25329114 - https://www.similartech.com/technologies/paypal $56B $77B $97B $125B $168B
- 5. 8 • 14ANGEL.CO/PAYMETRICS ‣ PROVIDING A METRICS DASHBOARD FOR SALES HEALTH ‣ GENERATING ACTIONABLE STATISTICS, METRICS, AND GRAPHS ‣ EDUCATING USERS ON DRIVING FORCES BEHIND METRICS ‣ INTEGRATING WITH 3RD PARTY SOLUTIONS FOR CRM AND MARKETING ‣ PROVIDING GOAL-BASED TRACKING AND NOTIFICATIONS OF KPI In less than five minutes a Paymetrics user can sign up and connect their PayPal account enabling our service to import and analyze their sales history providing metrics that identify opportunities for business growth. paymetrics solution PAYMETRICS INCREASES SELLER REVENUE BY: Customer Lifetime Value Annual Run Rate Average Transaction Value Transaction Fee Ratio Purchase Velocity Average Product Value Customer Growth Subscription Reporting SOME OF OUR METRICS:
- 6. BUSINESS model 9 • 14ANGEL.CO/PAYMETRICS FREE ACCESS PLUG IN SUBSCRIPTION AFFILIATE REVENUE POWER USER FEES ‣free access to complete dashboard Quickly grab market share and become the default tool for PayPal Sales Analysis. ‣subscription for plug-in add ons Third Party integrations (CRM, HelpDesk, Marketing) require a monthly subscription to activate. ‣affiliate revenue for 3rd party integrations Third Party service pay for new account referrals. ‣subscriptions for enhanced features Power User features (Data Portability, Custom API Integration) incur a monthly subscription fee.
- 7. 10 • 14ANGEL.CO/PAYMETRICS competition PAYPAL OTHER GATEWAYS SAAS VS. APP PAYMETRICS YES - SAAS CHARTMOGUL - STRIPE, BRAINTREE, CHARGIFY, RECURLY SAAS BAREMETRICS* - STRIPE SAAS MAINMETRICS - BRAINTREE SAAS SAAS-METRICS - STRIPE SAAS CASHMETRICS - BRAINTREE SAAS PUTLER YES MOST GATEWAYS APP/SAAS PAYSKETCH YES - APP *Baremetrics.io has raised $500K seed and publicly discloses monthly revenue: $28K (Up 900% YoY). Website gateway Integrations: 1M 12K 1K PayPal: STRIPE: BRAINTREE: Estimated number of websites using the designated payment gateway. https://www.similartech.com/technologies/paypal https://www.similartech.com/technologies/stripe https://www.similartech.com/technologies/braintree
- 8. 11 • 14ANGEL.CO/PAYMETRICS paymetrics TEAM Shannon Sofield Founder Founded PayLoadz.com, a Digital Gods eCommerce SaaS which processed over $75M on PayPal Top 10 eLance Developer 400+ Developers on Staff CMMI 3 Company Started PayPalDev.org, an online forum with 22K registered PayPal Developers Author: PayPal Hacks, published by O’Reilly. Served as a founding member of the PayPal Developer Advisory Board PayPal Star Developer of the Year 2004 eBay Star Developer of the Year 2006 Author: Dotcometrics: Measuring Online Success DEVELOPMENT PARTNER: http://www.smartdatainc.com/
- 9. LAUNCH STRATEGY 12 • 14ANGEL.CO/PAYMETRICS Launched as part of the PSLU Accelerator Program on February 2nd, 2015. Targeting 50% weekly user registration growth during accelerator Feb 2- Apr 28. Direct recruiting top 2,000 PayLoadz seller ($63M in sales). Placement and direct email soliciting of 22K PayPalDev.org members. AdWords, facebook, twitter, and direct placement (digitalpoint forums). 20,000 websiteS using PayPal sorted by category, location, and monthly visits. 5 4 3 2 1 ‣ PSLU Accelerator ‣ payloadz USERS ‣ paypal dev foRum ‣ managed ppc ‣ the big list
- 10. WE ARE RAISING: $300,000 C O N T E N T C R E AT I O N S C A L E A W S B A C K E N D D I R E C T M A R K E T I N G D E V E L O P E R S A N D D E S I G N Use of Funds: Continue to bootstrap development and expand direct marketing and content creation to grow the user base as quickly as possible. PAYMETRICS IS A DELAWARE C CORPORATION Shannon Sofield shannon@paymetrics.com angel.co/paymetrics
- 11. PAYMETRICS ANALYTICS FOR PAYPAL Shannon Sofield shannon@paymetrics.com angel.co/paymetrics