EE

📱 Giving your child their first phone is a big moment - and a big responsibility! That’s why we’re proud to become the first major UK network to launch a suite of innovative smartphone services to support families ahead of the new school year: ✅ Safer SIMs: Tailored plans for under 18s with built-in network level content controls, scam call protection and Stay Connected Data ✅ In-store online safety appointments: Expert advice from trained Guides in all EE stores giving personalised support and practical guidance whether you are an EE customer or not ✅ The P.H.O.N.E Chat: A content resource to help parents start that all-important phone conversation   These initiatives were shaped with insights from 2,000 families, Internet Matters, our parent ambassador Konnie Huq and the newly formed EE Youth Council - putting kids’ voices at the heart of the solution. Because safer smartphones start with smarter conversations.

When this squad wins, we all win!!! 🏆 Congratulations to the Lionesses! 🏆 Throughout the tournament, the Lionesses have shown unwavering confidence and determination, leading us to a well-deserved victory this evening. Our "Everyone Needs a Squad" campaign highlights the power of team sports in building resilience in young girls, something the Lionesses have demonstrated in abundance. England’s inspiring performances are set to have a lasting impact on young girls across the country, reflected in the incredible engagement with EE’s campaign. EE’s mission is to use the power of connection for good, helping young people build community and confidence through football, and better navigate the pressures of the online world. This summer, the Lionesses showed us exactly how this is done. Thank you, Lionesses, for a brilliant Euros tournament. We at EE are so proud of you!

Wishing Lionesses the best of luck in this afternoon's Euros final, from all of us at EE ⚽⚽⚽

Congratulations to the Lionesses from all of us at EE. From start to finish, the squad showed pure passion and resilience. Throughout our campaign this tournament (https://lnkd.in/ekMXDR4F) we have highlighted the vital role football plays in young girls’ confidence and resilience both on and off the pitch. Last night we saw this come to life as the Lionesses fought with grit and determination to secure their 2 -1 win over Italy. As the lead partner of the Home Nations teams, we have couldn’t be prouder of the team. EE is right behind the Lionesses every step of the way as they charge into the final this Sunday.

Our 5G Standalone network is expanding fast. By the end of August 2025, it’ll cover over 34 million people. That’s more than half the UK population.   Whether you’re livestreaming, gaming, video calling or just staying connected on the go, 5G Standalone on EE is built for the moments that matter.   This summer customers in more than 45 new locations are getting a boost to their connectivity and calls, including Aberdeen, Canterbury, Loughborough, Windsor and Whitley Bay - and we’re not stopping there.   Our ambition is to make 5G standalone available to 41 million people by spring 2026.   Find out more: https://lnkd.in/eT-8SnY5

Flexible entertainment takes centre stage with EE TV. We’re excited to share that families can now enjoy the very best in flexible TV packages - putting them in control of how they watch their favourite shows and sports. With Netflix, NOW, discovery+, TNT Sports and more, plus the freedom to switch packages whenever it matters most, customers can tailor their entertainment to suit them. Whether it’s streaming the latest Netflix hit or catching live sport with the family, EE TV makes it easy to switch on quality entertainment - all powered by the UK’s best broadband network. Find out more about EE TV: https://ee.co.uk/tv

Our mobile connectivity takes-off at Manchester Airport We’re pleased to announce that everyone using our EE network can now enjoy enhanced mobile connectivity across all three terminals at Manchester Airport – perfect for the busy summer travel season! Delivered in partnership with Wireless Infrastructure Group (WIG), the new indoor solution is designed to boost network coverage and capacity across all public areas of the airport, ensuring that our customers can stay connected even at the busiest times. So, whether downloading a boarding pass at baggage drop, streaming a movie in the departure lounge, or buying last-minute holiday essentials using mobile payments, travellers can be assured of a reliable connection when they need it. Find out more on our tech and innovation hub: https://lnkd.in/eeXAkvNk Visit our partners WIG: https://lnkd.in/e3-eS9Dx #WeConnectForGood

Introducing Stream Mode - designed to make movie nights and live sports smoother than ever. Whether it’s boxsets, blockbusters or the big match, Stream Mode intelligently prioritises your favourite streaming services by giving them the bandwidth they need to perform at their best - even when the whole household is online. It’s the latest innovation in our WiFi Enhancer line-up, joining Game Mode and Work Mode, and giving customers a broadband experience that’s more flexible, more personal, and built around how they actually use it. Learn more: ee.co.uk/broadband

Football builds confidence - on and off the pitch. As lead partner of the Home Nations Football Associations, EE has launched new research with leading adolescent psychologist Dr Sheila Redfern PhD, revealing how being part of a football community reduces the negative impact social media can have on teenage girls’ self-esteem and confidence. • 93% of girls aged 13-18 who are involved in football say it boosts their confidence • 69% feel a stronger sense of belonging • 57% report increased positivity The findings form part of Everyone Needs a Squad - EE’s latest campaign, fronted by England legend and mum of two Kelly Smith, and featuring players from across the Home Nations and grassroots football. To support the campaign, we’ve launched EE Squad - a new online platform where girls can discover local football opportunities, build confidence with EE LearnSmart, and hear inspiring stories from players across the game. Learn more: https://lnkd.in/ehqBizBq

Today, staying connected at home isn’t a luxury - it’s essential. From remote work and smart home set ups to 8K streaming and online gaming, modern life demands more from broadband.   That’s why more people are switching to EE.   We’re now the UK’s fastest-growing broadband provider, with thousands joining us every week. It’s not just about speed - it’s about delivering real value, future-ready technology, and a seamless experience from sign-up to stream time.   Discover how we’re building the UK’s most connected homes in our latest blog post by EE’s Director of Home & TV, Luciano Oliveira: https://lnkd.in/e_3YCwnE