The Responsible Edge

👋 Welcome to The Responsible Edge — the podcast that explores what it really takes to grow ethically, lead responsibly, and communicate with transparency. 🎙 Join host Charlie Martin as he sits down with senior professionals and industry leaders to unpack the headlines and hard questions shaping ethical leadership today — from greenwash scandals to boardroom dilemmas. If you're a business leader, marketer, or changemaker looking for honest conversations and bold ideas to navigate ethical growth, this is the place for you. 🎧 Listen & Subscribe: 📺 YouTube: https://lnkd.in/eKbT8DfB 🎵 Spotify: https://lnkd.in/eVRXjJ89 🍏 Apple Podcasts: https://lnkd.in/e7e7pgae 🌐 Website: https://lnkd.in/ea8R_QgR 🐦 X (Twitter): https://lnkd.in/eGHCEFru 🔔 Subscribe to The Responsible Edge and discover how to lead with integrity — without losing your edge. All episodes brought to you by truMRK, the independent mark of integrity for sustainability reporting. Visit trumrk.com to learn more. #TheResponsibleEdge #EthicalBusiness #ResponsibleLeadership #Greenwashing #CorporateEthics #SustainableBusiness

I once pitched a £300k housing retrofit to an institution. They smiled, asked questions, nodded - and passed. Too small. Too fiddly. Too risky. Fast forward to now. The same investor is planning to upgrade a £300m portfolio. What changed?  Deal size. Confidence in the data. And of course, the right pricing. Big, smart money is coming into UK housing: – Building new homes to rent out – Repositioning existing portfolios – Aggregating and retrofitting small blocks. I spoke to Charlie Martin on his podcast about: – What the right data, tech and AI really unlock in housing investment – The business case for diverse leadership Listen via the link - and also to his other episodes - it's a really thoughtful format and super interesting topics covered.

What’s more powerful than advice? Advocacy. On The Responsible Edge, Anna Clare Harper shares why sponsorship — not mentorship — is still the missing piece for women in finance and property. “The biggest predictor of success? Having someone fight for you when you’re not in the room.” #TheResponsibleEdge #AnnaClareHarper #GreenResi #ResponsibleLeadership #SponsorshipMatters #InclusiveLeadership #RealEstate #Retrofit #WomenInProperty

“You’d butter your feet to get the oil off.” That’s how Claire Wallerstein remembers childhood walks on Cornish beaches — a detail so small, so personal, it tells a much bigger story: how quickly we normalise environmental harm. Now through Cornwall Climate Care, Claire’s making films that un-normalise it - breaking echo chambers with real voices and reminding us that climate storytelling isn’t about blame, it’s about belonging. 🎧 Full episode now live on The Responsible Edge. #TheResponsibleEdge #ClaireWallerstein #CornwallClimateCare #ClimateStorytelling #EnvironmentalMemory #ClimateAction #DocumentaryFilm #ClimateJustice #HumanStories

You don’t build trust by hiding progress, you build it by owning the messy middle and telling the truth. Greenhushing is rising, especially in the built environment, and our latest podcast with Futurebuild explores why. Based on new research from the Green Claims Pulse Survey (developed with Futurebuild, Hattrick | B Corp™ certified, and The Carbon Literacy Project), our founder Charlie breaks down the fear, the silence, and how better systems can bring credibility back into the conversation. #Greenhushing #GreenClaims #BuiltEnvironment #SustainableComms #AntiGreenwash #Transparency #Futurebuild #ClimateLeadership #MarketingWithIntegrity #SustainabilityLeadership #CarbonLiteracy #ClimateAction #GreenPulseSurvey

Why are so many built environment organisations holding back on sustainability communications? Join us on 30 July for Futurebuild’s Connect365 webinar, where our founder Charlie will explore the answers with Martin Hurn and Malin Cunningham, sharing insights from the Green Claims Pulse Survey developed with Hattrick | B Corp™ certified and The Carbon Literacy Project. #GreenClaims #Futurebuild #SustainabilityComms #CarbonLiteracy #AntiGreenwashCharter #BuiltEnvironment #ClimateAction #SustainableLeadership

Recently on The Responsible Edge, we spoke with Chris Wright from Avison Young, who helped Tesco beat its 2025 science-based targets by doing the unglamorous work: planning, forecasting, acting — store by store, year by year. “Eighty percent of FTSE 100 firms have net zero targets. But 95% don’t have a credible transition plan.” Chris isn’t interested in climate theatre. He’s focused on operations, procurement, and making decarbonisation part of how the business actually runs. #ClimateAction #NetZero #BuiltEnvironment #Leadership #Decarbonisation #TheResponsibleEdge #ChrisWright #SustainabilityPlanning

“Silence isn’t a realistic long-term strategy,” says our CEO Charlie Martin — and that’s the takeaway from our new piece reflecting on last week’s Green Claims Pulse Survey findings, delivered in partnership with Futurebuild, The Carbon Literacy Project, and Hattrick | B Corp™ certified. Greenhushing is real — but with the right support, it doesn’t have to be inevitable. #Greenhushing #GreenClaims #Futurebuild #CarbonLiteracy #SustainableComms #BuiltEnvironment #SustainabilityLeadership #AntiGreenwash #ESG #ClimateAction #PulseSurvey

A notable moment for The Anti-Greenwash Charter last night, as our latest research (created alongside Futurebuild, The Carbon Literacy Project and Hattrick | B Corp™ certified) on greenhushing in the built environment sparked important conversations for the industry. Big thanks to Pauline, Karen, Veronica and Harriet for representing The Charter. 📊 If you haven’t seen the research yet, it’s well worth downloading the report: https://lnkd.in/enCnUf-N #Greenhushing #AntiGreenwash #BuiltEnvironment #Sustainability #Transparency #Leadership

What if the most dangerous thing in your home… is the one labelled "eco-friendly"? In this week’s episode of The Responsible Edge, I spoke with Edward Bulmer - historian, interior designer, and founder of Edward Bulmer Natural Paint - who uncovered a toxic truth hiding in plain sight: most modern paints are made with petrochemicals and plastics, even the ones sold as "green." “It’s marketed as water-based, eco-friendly, safe. But look behind the label, and it’s often anything but.” But this isn’t just a story about paint. It’s about how easily we accept business as usual — and how much courage it takes to do things differently. #TheResponsibleEdge #EdwardBulmer #NaturalPaint #SustainableDesign #Greenwashing #ConsumerTransparency #ResponsibleBusiness #ESG #DesignWithPurpose #PlanetPositive