What's New in Student Recruiting?
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LinkedIn has identified students and recent graduates as its fastest-growing member segment, with significant engagement from UK students who actively seek career opportunities. Analysis shows that these students prioritize job features like work-life balance and strong career paths differently than professionals. The document highlights strategies for effectively targeting and engaging this audience through platforms like LinkedIn, including utilizing targeted content and job postings.
What's New in Student Recruiting?
- 1. What's New in Student Recruiting? Lauren Fogarty Global Solutions Lead
- 2. 13% of LinkedIn members are students & recent graduates…. LinkedIn Confidential ©2013 All Rights Reserved
- 3. …and this is our fastest growing segment LinkedIn Confidential ©2013 All Rights Reserved
- 4. …spread around the globe Americas 49% EMEA 30% APAC 21% LinkedIn Confidential ©2013 All Rights Reserved
- 5. University Pages LinkedIn Confidential ©2013 All Rights Reserved
- 10. Unparalleled graduate destination data
- 11. Unparalleled graduate destination data
- 12. Who are these student members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
- 13. Who are these student members in the UK? LinkedIn Confidential ©2013 All Rights Reserved
- 14. Where can you engage UK students on LinkedIn? Connect & Communicate 48% Network with others Research People & Companies 64% Learn about what others are doing Professional Insights 65% consume content or contribute to discussions Seek Career Opportunities 15% Actively research job opportunities LinkedIn Confidential ©2013 All Rights Reserved
- 15. Connect & Communicate Students are actively building a network….. In June 2014, students in the UK added 10% more connections to their network than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 16. Research People & Companies Students are researching the network and updating their profiles….. In June 2014, students in the UK updated their LinkedIn profile 1.5x more than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 17. Seek Career Opportunities UK students are actively looking for career opportunities….. UK students are 1.5x more likely to view at least one job per month than professionals LinkedIn Confidential ©2013 All Rights Reserved
- 18. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance A place I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security Students in the UK are looking for jobs with balance Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30 What are UK LinkedIn student members looking for in a job?
- 19. 52% 47% 46% 43% 41% 39% 37% 36% 33% 33% Good work/life balance A place I would be proud to work Strong career path Ability to make an impact Culture that fits my personality Strong employee development Challenging work Good relationship with your colleagues Excellent compensation & benefits Job security UK Students UK Professionals UK students have different priorities to professionals… What are UK LinkedIn student members looking for in a job? Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
- 20. Isabella establishes her professional identity on LinkedIn LinkedIn Confidential ©2013 All Rights Reserved 20
- 21. The student jobs portal makes it simple for grads to discover jobs Student Jobs Portal
- 22. Isabella Engineering BEng, 2014 Mechanical Engineer National Grid XYZ Co. Nuclear Engineer JOBS YOU MAY BE INTERESTED IN Students are twice as likely to engage with a Job on Mobile Amazon XYZ Co. Engineer JOBS YOU MAY BE INTERESTED IN Engineer Pamela Computer Science BEng, 2013 Jobs automatically circulate – auto-matching & active searches
- 23. View Jobs on Mobile Apply to Jobs on Mobile Promote Student & Grad Jobs at Scale Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS
- 24. LinkedIn Confidential ©2013 All Rights Reserved 24 Display specific content targeted at students
- 25. Start a conversation with your Student & Grad audience in Groups
- 26. Net-a-Porter “CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro- actively connect through LinkedIn with the most promising graduates.” Lucy Birchenough, Recruitment Manager Net-a-Porter Group
- 27. Source ahead of time like Trip Advisor
- 28. Start a new Following
- 29. Raise Awareness of your graduate program with media Targeted Ads Management Consultancy Client X Goal: Raise Awareness of Graduate Programme to compete with “Big Four” Solution: “Campus Drive” media campaign Results: 575 quality candidates pipelined Targeted InMails
- 30. Invite students to apply to your graduate programme Targeted InMails FMCG Client X Goal: Quality over quantity. Pre- select their ideal graduate candidates Solution: “Campus Drive” media campaign Results: 650 qualified candidates registered for graduate program online workshop
- 31. Start Today! 1. Students are 1.5x likely to view a job on LinkedIn than a professional so Post your Grad Jobs for FREE 2. 64% of Students members research people & companies Make sure you are displaying relevant student content 3. Request insights from your LinkedIn rep to identify ‘sweet spots.’ Target this audience with high yield marketing