SlideShare a Scribd company logo
Talent Insights

Talent Pool Report

Software Engineers - Europe
Technical Salespeople

September 2012

Executive Summary

Where should you look for talent?

Did you know that a software engineer in London
is over two times more likely to be contacted by a
recruiter than a software engineer elsewhere in the
UK? LinkedIn data shows that:
• There are over to 287,000 software engineers
throughout Europe
• Hiring markets in Poland, Berlin, and Reading,
UK are demand saturated and hiring is likely to
be difficult
• Medium, lower-demand markets like Russia,
Sweden, Italy, and Romania are likely to offer
untapped sources of talent
• Test-driven and agile software development
methodologies as well as specialty Java
development skills are most in-demand
• While this pool is driven primarily by good worklife balance and challenging work, they differ
from other talent in that they see less value in
working for a company with a long-term
strategic vision

• Hidden Gems: These mid-sized markets have relatively
lower demand, meaning hiring is likely to be easier
• High-Demand: These are the largest markets, where
overall demand is also highest and hiring may be difficult
• Saturated: These small to mid-sized markets also have
very high demand, meaning hiring is likely to be difficult

Region Quadrant
100
90

SATURATED

80
70
60
50

Demand Index

40

Ireland

Reading

Wrocław

Kraków

Bulgaria

Edinburgh
Berlin

Slovakia

Amsterdam

Barcelona

20

Netherlands, Other
Paris

Brussels
Poland, Other
Madrid
Romania
Zürich

10

Ukraine
Sweden

Russia

Greece

Overview

United Kingdom,
Other

Czech Republic

Hungary

Warsaw

30

Copenhagen

A world of insights can be gathered from LinkedIn’s 175
million members - the world’s largest professional network.
“Java” ,” .net”,” iOS”, and “C++” are some of the most
frequently searched terms by recruiters, showing that the
market for software engineering talent is one of the hottest
in Europe. LinkedIn recruiter activity and member data can
be used to determine supply and demand for this talent
pool. A higher demand index means that the average
professional in a region is receiving more contact from
recruiters than peers in other regions.

London

HIGH-DEMAND

Israel

Belarus
Finland
Serbia

Italy

HIDDEN GEMS
1,000

1,500

2,000

3,000

4,000 5,000

7,000

10,000

15,000

Supply (# Professionals)

Large, high-demand
regions

DEMAND

Demand based on recruiter activity on LinkedIn

Which skills are in short supply?

Large, low-demand
regions “Hidden Gems”

SUPPLY
Number of talent pool members in each region

Recruiter activity can also highlight which skills are in high
demand. For software engineers, our data shows that
professionals with skills like Test-Driven Development, JMS,
Agile Development, and JBoss are highly sought after on
LinkedIn. Therefore, expect to spend more time filling
positions that require these skills.
What do software engineers consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity

52%

GOOD WORK/LIFE BALANCE

55%
47%

CHALLENGING WORK

54%
34%

GOOD RELATIONSHIP WITH
YOUR COLLEAGUES

41%
47%

EXCELLENT COMPENSATION & BENEFITS

41%
30%

CULTURE THAT FITS MY PERSONALITY

30%
24%

FLEXIBLE WORK ARRANGEMENTS

STRONG CAREER PATH

A COMPANY WITH A
LONG-TERM STRATEGIC VISION

28%
23%
17%
22%
14%

Average

Software Engineers

How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering
positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.

1. Employees’ Networks
Engage with the talent already connected to your employees
Over 6.1M LinkedIn members – including your employees – are connected to this talent pool

2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow

3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content

4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly

Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

More Related Content

PDF
LinkedIn Talent Pool Report EMEA
LinkedIn Europe
 
PDF
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...
LinkedIn Europe
 
PDF
LinkedIn day in Jeddah
LinkedIn Europe
 
PDF
LinkedIn B2B Forum Keynote
Christina O'Connor
 
PDF
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Europe
 
PDF
Recruiting the Best Talent on LinkedIn
LinkedIn Europe
 
PDF
iPad Display Advertising Product Sheet
LinkedIn Europe
 
PPTX
Business Elite: Europe 2013 Results LinkedIn
LinkedIn Europe
 
LinkedIn Talent Pool Report EMEA
LinkedIn Europe
 
Öğrencileri İşe Alma: Yeni Jenerasyon Türk Yeteneklerini Kendinize Çekme (Tur...
LinkedIn Europe
 
LinkedIn day in Jeddah
LinkedIn Europe
 
LinkedIn B2B Forum Keynote
Christina O'Connor
 
LinkedIn Talent Connect Europe 2012: Moving to a Direct Sourcing Model by Del...
LinkedIn Europe
 
Recruiting the Best Talent on LinkedIn
LinkedIn Europe
 
iPad Display Advertising Product Sheet
LinkedIn Europe
 
Business Elite: Europe 2013 Results LinkedIn
LinkedIn Europe
 

What's hot (20)

PDF
Institutional Investing in the 21st Century
LinkedIn Europe
 
PDF
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
LinkedIn Europe
 
PDF
Grow your business to the next level with LinkedIn
LinkedIn Europe
 
PPTX
The Rise of the Modern Traveller
LinkedIn
 
PPTX
Social Media In Financial Services Mike Pilcher Linked In
Philip Calvert
 
PPTX
LinkedIn Day MENA
LinkedIn Europe
 
PPTX
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
LinkedIn D-A-CH
 
PPTX
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...
LinkedIn Europe
 
PDF
7 million members in DACH region
LinkedIn Europe
 
PDF
LinkedIn Talent Connect Europe 2012: Sourcing inHouse with LinkedIn
LinkedIn Europe
 
PDF
LinkedIn Professional Content Consumption Report 2014 - The Netherlands
LinkedIn Europe
 
PDF
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
LinkedIn Europe
 
PDF
What's New in Student Recruiting?
LinkedIn Europe
 
PPTX
Audience 360 Netherlands 2014
LinkedIn Europe
 
PPTX
The Changing Face of Recruitment
LinkedIn Europe
 
PPTX
LinkedIn day Abu Dhabi
LinkedIn Europe
 
PDF
UK's Top 10 Most Engaged Marketers
LinkedIn Europe
 
PDF
ConnectIn London: From Traditional to Strategic Talent Acquisition
LinkedIn Europe
 
PPTX
LinkedIn Day Jeddah, October 2014
LinkedIn Europe
 
PDF
Elevating your employer brand! July 2014
LinkedIn Europe
 
Institutional Investing in the 21st Century
LinkedIn Europe
 
Nurturing the IT Committee Lead - Middle East INFOGRAPHIC
LinkedIn Europe
 
Grow your business to the next level with LinkedIn
LinkedIn Europe
 
The Rise of the Modern Traveller
LinkedIn
 
Social Media In Financial Services Mike Pilcher Linked In
Philip Calvert
 
LinkedIn Day MENA
LinkedIn Europe
 
Key Note Jochen Kleinknecht - Unlock your Power of Data with LinkedIn
LinkedIn D-A-CH
 
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...
LinkedIn Europe
 
7 million members in DACH region
LinkedIn Europe
 
LinkedIn Talent Connect Europe 2012: Sourcing inHouse with LinkedIn
LinkedIn Europe
 
LinkedIn Professional Content Consumption Report 2014 - The Netherlands
LinkedIn Europe
 
Nurturing the IT Committee Lead- Netherlands INFOGRAPHIC
LinkedIn Europe
 
What's New in Student Recruiting?
LinkedIn Europe
 
Audience 360 Netherlands 2014
LinkedIn Europe
 
The Changing Face of Recruitment
LinkedIn Europe
 
LinkedIn day Abu Dhabi
LinkedIn Europe
 
UK's Top 10 Most Engaged Marketers
LinkedIn Europe
 
ConnectIn London: From Traditional to Strategic Talent Acquisition
LinkedIn Europe
 
LinkedIn Day Jeddah, October 2014
LinkedIn Europe
 
Elevating your employer brand! July 2014
LinkedIn Europe
 
Ad

Viewers also liked (7)

PPT
Krakow, Poland: A Technology Hub for Central and Eastern Europe
JP Allen
 
PPTX
Global talent map
AgileEngine
 
PPTX
Czech Republic Culture
İrem Dr
 
PDF
Outsourcing and innovations in the Czech Republic
Jan Fried
 
PDF
Top 100 Global Engineering Locations
Zinnov
 
PPTX
Executive summary talent report final
Zinnov
 
PDF
Global In-house Site contribution and value analysis
Zinnov
 
Krakow, Poland: A Technology Hub for Central and Eastern Europe
JP Allen
 
Global talent map
AgileEngine
 
Czech Republic Culture
İrem Dr
 
Outsourcing and innovations in the Czech Republic
Jan Fried
 
Top 100 Global Engineering Locations
Zinnov
 
Executive summary talent report final
Zinnov
 
Global In-house Site contribution and value analysis
Zinnov
 
Ad

Similar to Europe talent pools software engineers (20)

PDF
Australia and New Zealand Software Development | Talent Pool Report
LinkedIn Talent Solutions
 
PDF
India Software Developer | Talent Pool Reports
LinkedIn Talent Solutions
 
PDF
North Asia Corporate Finance | Talent Pool Reports
LinkedIn Talent Solutions
 
PDF
Mining and Engineers Talent Pool
Rebecca Alexander
 
PDF
Shaping Your 2021 Talent Strategy: Asia Pacific Event
LinkedIn Talent Solutions
 
PPTX
Hkcsl linkedin final presentation_nov 2012
Bernard NG
 
PDF
Linkedin INformed event for recruitment agencies - Belgium 14 october 2014
LinkedIn Talent Solutions Nederland, België en Luxemburg
 
PDF
Shaping Your 2021 Talent Strategy: North America Event
LinkedIn Talent Solutions
 
PDF
Quarterly Product Release Webinar - Dec 2018
LinkedIn Talent Solutions
 
PDF
Australia and New Zealand Logistics and Supply Chain Management | Talent Pool...
LinkedIn Talent Solutions
 
PDF
Agency Benelux presentation
Marlene De Koning
 
PDF
Phil Mogilev. Linkedin Social Media and Recruitment in Russia
Awara Direct Search
 
PDF
HEADHUNTERS HR PRESENTATION
Praveen Mukim
 
PDF
HEADHUNTERS HR PRESENTATION
Praveen Mukim
 
PDF
Jobs IT Software.pdf
ApoorvGupta26077
 
PPTX
Social Media Moscow Event
Phil Mogilev
 
PPSX
LimeRoad.com_LinkedIn_Solution Overview and Proposal
Rakhi Syaman
 
PDF
5 Steps to Sourcing Like a Pro on LinkedIn
LinkedIn For Search and Recruitment Firms
 
PPTX
LinkedIn - Relationships Matter
ankzzz
 
PDF
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
LinkedIn Talent Solutions
 
Australia and New Zealand Software Development | Talent Pool Report
LinkedIn Talent Solutions
 
India Software Developer | Talent Pool Reports
LinkedIn Talent Solutions
 
North Asia Corporate Finance | Talent Pool Reports
LinkedIn Talent Solutions
 
Mining and Engineers Talent Pool
Rebecca Alexander
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
LinkedIn Talent Solutions
 
Hkcsl linkedin final presentation_nov 2012
Bernard NG
 
Linkedin INformed event for recruitment agencies - Belgium 14 october 2014
LinkedIn Talent Solutions Nederland, België en Luxemburg
 
Shaping Your 2021 Talent Strategy: North America Event
LinkedIn Talent Solutions
 
Quarterly Product Release Webinar - Dec 2018
LinkedIn Talent Solutions
 
Australia and New Zealand Logistics and Supply Chain Management | Talent Pool...
LinkedIn Talent Solutions
 
Agency Benelux presentation
Marlene De Koning
 
Phil Mogilev. Linkedin Social Media and Recruitment in Russia
Awara Direct Search
 
HEADHUNTERS HR PRESENTATION
Praveen Mukim
 
HEADHUNTERS HR PRESENTATION
Praveen Mukim
 
Jobs IT Software.pdf
ApoorvGupta26077
 
Social Media Moscow Event
Phil Mogilev
 
LimeRoad.com_LinkedIn_Solution Overview and Proposal
Rakhi Syaman
 
5 Steps to Sourcing Like a Pro on LinkedIn
LinkedIn For Search and Recruitment Firms
 
LinkedIn - Relationships Matter
ankzzz
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
LinkedIn Talent Solutions
 

More from Marlene De Koning (20)

PDF
Women in Tech - Become resilient to the future of work
Marlene De Koning
 
PDF
Attracting Talent Through Brand Manilla March 2017
Marlene De Koning
 
PDF
Building a global brand while maintaining a local character
Marlene De Koning
 
PDF
Employees as brand ambassadors
Marlene De Koning
 
PDF
Connexys Content Marketing Marlene de Koning
Marlene De Koning
 
PDF
Employer Brand Workshop Zurich July 2015
Marlene De Koning
 
PDF
Engage webinar november 2014
Marlene De Koning
 
PDF
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5
Marlene De Koning
 
PDF
BeNeLux Healthcare September 2014
Marlene De Koning
 
PDF
Belgium Luxembourg Agency Update September 11 2014
Marlene De Koning
 
PDF
Talent Brand Workshop 2014
Marlene De Koning
 
PDF
Talent Brand Workshop Benelux
Marlene De Koning
 
PDF
Hospital & Healthcare October 2013
Marlene De Koning
 
PDF
LinkedIn IT Day Belgium October 2013
Marlene De Koning
 
PDF
LinkedIn IT day October 2013
Marlene De Koning
 
PDF
Student & Graduates insights Benelux 3 oct2013
Marlene De Koning
 
PDF
Een sterk werkgeversmerk helpt u om beter sneller en goedkoper te werven
Marlene De Koning
 
PDF
Your guide to getting the most out of LinkedIn by Jennifer McClure and Laurie...
Marlene De Koning
 
PDF
LinkedIn Employer Brand Handboek - in vijf stappen naar een sterk werkgeversmerk
Marlene De Koning
 
PDF
De top 5 Nederlandse trends in recruitment 2013
Marlene De Koning
 
Women in Tech - Become resilient to the future of work
Marlene De Koning
 
Attracting Talent Through Brand Manilla March 2017
Marlene De Koning
 
Building a global brand while maintaining a local character
Marlene De Koning
 
Employees as brand ambassadors
Marlene De Koning
 
Connexys Content Marketing Marlene de Koning
Marlene De Koning
 
Employer Brand Workshop Zurich July 2015
Marlene De Koning
 
Engage webinar november 2014
Marlene De Koning
 
Content Marketing Webinar Benelux October 2014 step 3, 4 & 5
Marlene De Koning
 
BeNeLux Healthcare September 2014
Marlene De Koning
 
Belgium Luxembourg Agency Update September 11 2014
Marlene De Koning
 
Talent Brand Workshop 2014
Marlene De Koning
 
Talent Brand Workshop Benelux
Marlene De Koning
 
Hospital & Healthcare October 2013
Marlene De Koning
 
LinkedIn IT Day Belgium October 2013
Marlene De Koning
 
LinkedIn IT day October 2013
Marlene De Koning
 
Student & Graduates insights Benelux 3 oct2013
Marlene De Koning
 
Een sterk werkgeversmerk helpt u om beter sneller en goedkoper te werven
Marlene De Koning
 
Your guide to getting the most out of LinkedIn by Jennifer McClure and Laurie...
Marlene De Koning
 
LinkedIn Employer Brand Handboek - in vijf stappen naar een sterk werkgeversmerk
Marlene De Koning
 
De top 5 Nederlandse trends in recruitment 2013
Marlene De Koning
 

Recently uploaded (20)

PDF
The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect
Brian Solis
 
PDF
NewBase 26 July 2025 Energy News issue - 1806 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
PPTX
E-commerce and its impact on business.
pandeyranjan5483
 
PPT
How to Protect Your New York Business from the Unexpected
Sam Vohra
 
PDF
TriStar Gold Corporate Presentation August 2025
Adnet Communications
 
PDF
Data Sheet Cloud Integration Platform - dataZap
Chainsys SEO
 
PPTX
Integrative Negotiation: Expanding the Pie
badranomar1990
 
PDF
HOT DAY CAFE , Café Royale isn’t just another coffee shop
PINKY PARLOUR
 
PDF
SparkLabs Primer on Artificial Intelligence 2025
SparkLabs Group
 
PPTX
BUSINESS FINANCE POWER POINT PRESENTATION
JethSrey
 
PPTX
Mining Services and Iron Ore Transportation in India.pptx
Naaraayani Minerals Pvt.Ltd
 
PPTX
Communications Recruiter Melbourne.pptx
ReithGordon
 
PPTX
How to best Address your professional Training Program - August 2025.pptx
PaulYoung221210
 
PDF
NewBase 29 July 2025 Energy News issue - 1807 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
PPTX
Is Your Brand Ready for Expansion? A Strategic Guide to Scaling Successfully
RUPAL AGARWAL
 
PPTX
Presentation - Business Intelligence Solutions 007.pptx
FBSPL
 
PPTX
Buy Chaos Software – V-Ray, Enscape & Vantage Licenses in India
PI Software
 
PDF
What are the steps to buy GitHub accounts safely?
d14405913
 
PDF
askOdin - An Introduction to AI-Powered Investment Judgment
YekSoon LOK
 
PPTX
Pakistan’s Leading Manpower Export Agencies for Qatar
Glassrooms Dubai
 
The Digital Culture Challenge; Bridging the Employee-Leadership Disconnect
Brian Solis
 
NewBase 26 July 2025 Energy News issue - 1806 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
E-commerce and its impact on business.
pandeyranjan5483
 
How to Protect Your New York Business from the Unexpected
Sam Vohra
 
TriStar Gold Corporate Presentation August 2025
Adnet Communications
 
Data Sheet Cloud Integration Platform - dataZap
Chainsys SEO
 
Integrative Negotiation: Expanding the Pie
badranomar1990
 
HOT DAY CAFE , Café Royale isn’t just another coffee shop
PINKY PARLOUR
 
SparkLabs Primer on Artificial Intelligence 2025
SparkLabs Group
 
BUSINESS FINANCE POWER POINT PRESENTATION
JethSrey
 
Mining Services and Iron Ore Transportation in India.pptx
Naaraayani Minerals Pvt.Ltd
 
Communications Recruiter Melbourne.pptx
ReithGordon
 
How to best Address your professional Training Program - August 2025.pptx
PaulYoung221210
 
NewBase 29 July 2025 Energy News issue - 1807 by Khaled Al Awadi_compressed.pdf
Khaled Al Awadi
 
Is Your Brand Ready for Expansion? A Strategic Guide to Scaling Successfully
RUPAL AGARWAL
 
Presentation - Business Intelligence Solutions 007.pptx
FBSPL
 
Buy Chaos Software – V-Ray, Enscape & Vantage Licenses in India
PI Software
 
What are the steps to buy GitHub accounts safely?
d14405913
 
askOdin - An Introduction to AI-Powered Investment Judgment
YekSoon LOK
 
Pakistan’s Leading Manpower Export Agencies for Qatar
Glassrooms Dubai
 

Europe talent pools software engineers

  • 1. Talent Insights Talent Pool Report Software Engineers - Europe Technical Salespeople September 2012 Executive Summary Where should you look for talent? Did you know that a software engineer in London is over two times more likely to be contacted by a recruiter than a software engineer elsewhere in the UK? LinkedIn data shows that: • There are over to 287,000 software engineers throughout Europe • Hiring markets in Poland, Berlin, and Reading, UK are demand saturated and hiring is likely to be difficult • Medium, lower-demand markets like Russia, Sweden, Italy, and Romania are likely to offer untapped sources of talent • Test-driven and agile software development methodologies as well as specialty Java development skills are most in-demand • While this pool is driven primarily by good worklife balance and challenging work, they differ from other talent in that they see less value in working for a company with a long-term strategic vision • Hidden Gems: These mid-sized markets have relatively lower demand, meaning hiring is likely to be easier • High-Demand: These are the largest markets, where overall demand is also highest and hiring may be difficult • Saturated: These small to mid-sized markets also have very high demand, meaning hiring is likely to be difficult Region Quadrant 100 90 SATURATED 80 70 60 50 Demand Index 40 Ireland Reading Wrocław Kraków Bulgaria Edinburgh Berlin Slovakia Amsterdam Barcelona 20 Netherlands, Other Paris Brussels Poland, Other Madrid Romania Zürich 10 Ukraine Sweden Russia Greece Overview United Kingdom, Other Czech Republic Hungary Warsaw 30 Copenhagen A world of insights can be gathered from LinkedIn’s 175 million members - the world’s largest professional network. “Java” ,” .net”,” iOS”, and “C++” are some of the most frequently searched terms by recruiters, showing that the market for software engineering talent is one of the hottest in Europe. LinkedIn recruiter activity and member data can be used to determine supply and demand for this talent pool. A higher demand index means that the average professional in a region is receiving more contact from recruiters than peers in other regions. London HIGH-DEMAND Israel Belarus Finland Serbia Italy HIDDEN GEMS 1,000 1,500 2,000 3,000 4,000 5,000 7,000 10,000 15,000 Supply (# Professionals) Large, high-demand regions DEMAND Demand based on recruiter activity on LinkedIn Which skills are in short supply? Large, low-demand regions “Hidden Gems” SUPPLY Number of talent pool members in each region Recruiter activity can also highlight which skills are in high demand. For software engineers, our data shows that professionals with skills like Test-Driven Development, JMS, Agile Development, and JBoss are highly sought after on LinkedIn. Therefore, expect to spend more time filling positions that require these skills.
  • 2. What do software engineers consider when evaluating a job? Percentage who believe each attribute is important when considering a job opportunity 52% GOOD WORK/LIFE BALANCE 55% 47% CHALLENGING WORK 54% 34% GOOD RELATIONSHIP WITH YOUR COLLEAGUES 41% 47% EXCELLENT COMPENSATION & BENEFITS 41% 30% CULTURE THAT FITS MY PERSONALITY 30% 24% FLEXIBLE WORK ARRANGEMENTS STRONG CAREER PATH A COMPANY WITH A LONG-TERM STRATEGIC VISION 28% 23% 17% 22% 14% Average Software Engineers How can you reach out to this critical talent pool? Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your software engineering positions on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive. 1. Employees’ Networks Engage with the talent already connected to your employees Over 6.1M LinkedIn members – including your employees – are connected to this talent pool 2. Company Followers Post relevant information about your company and industry Members are nearly 3x more likely to apply for jobs at companies they follow 3. Company/Career Page Give candidates a picture of what it’s like to work for your company Showcase your employment brand with focused, targeted content 4. Targeted Advertising Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn Drive traffic to your career page and jobs, or reach out to passive candidates directly Want to learn more about how your company is already connected to this talent pool and how you can best leverage these assets to reach this important talent pool for job opportunities? talent.linkedin.com Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK. Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.